BA (Hons) in Marketing
University of Winchester
Key Information
Campus location
Winchester, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 6 years
Pace
Full time, Part time
Tuition fees
GBP 14,700 / per year *
Application deadline
Request info
Earliest start date
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* international students
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
- Learn from staff with extensive industry and research experience as you engage with applied course content
- Study specialist marketing modules in the key areas of research, consumer behaviour, integrated communications, management, branding, ethics and digital
- Practical and applied assessments provide means to apply module knowledge
- Gain vital networking and skill development on a year-long work placement, part-time work placement or our volunteering module
- Our graduates take up careers within a range of local, national and global organisations, while some start their own businesses
How do you make a product or service stand out in a global economy where consumers have more choices than ever? Sophisticated marketing is at the heart of any successful business. Our programme equips you with the digital, analytical and creative skills to succeed in this dynamic and competitive industry within diverse sectors, roles and career paths.
Our three-year Marketing course gives you a critical understanding of the subject within different business contexts coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The marketing modules you cover, from strategic brand management to understanding consumer behaviour, are highly relevant to real-life practice. Our staff bring an extensive range of professional and research interests to the programme ensuring it is full of stimulating and relevant content.
The aim of the first year is to provide you with the business acumen required to be an effective marketing specialist within any organisation. You are introduced to the principles underlying marketing and learn how to identify and develop key marketing skills.
The second year provides you with opportunities to hone your marketing management capabilities. During this level of study, emphasis is placed on developing a critical understanding of consumer behaviour and stakeholder needs in order to create viable marketing opportunities.
The final year is strategic in nature allowing you to further develop critical thinking skills. You consider the complexities and ethical implications of marketing, exploring the relationship between culture and marketing and marketing and society.
Your final Extended Independent Study is all about building confidence and marketing expertise. It can take the form of a dissertation, work experience or research into management issues.
Over three years, you develop a range of skills such as critical analysis, creative thinking, problem-solving, team-working, and effective communication to engage customers and clients through good marketing practice.
Career options are as diverse and broad as the course itself – your biggest challenge is deciding which area to go into. Potential roles include sales, brand management, business development, market research, communications and customer liaison.
Our graduates go on to work in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations, and in private, public and charitable sectors.
Admissions
Curriculum
Year 1 (Level 4)
- Academic and Professional Skills 15
- Digital Business and Emerging Technologies 15
- Digital Publishing 15
- Career Management 15
- Practical Finance for Business 15
- Marketing Principles 15
- Content Marketing 15
- Responsible Management 15
Year 2 (Level 5)
- Introduction to Marketing Research 15
- Marketing Research in Practice 15
- Consumer Behaviour 15
- Relationship Marketing 15
- Integrated Marketing Communications 15
- Brand Identity 15
- Marketing Management 15
Optional modules
- Creativity, Design and Innovation - 15 credits
- Values Studies - 15 credits
- Employment Experience - An optional year-long work placement can be taken between Levels 5 and 6
Year 3 (Level 6)
- Part-Time Work Placement* 30
- Dissertation* 30
- Researching Contemporary Issues in Management* 30
- Marketing Ethics 15
- Strategic Brand Management 15
- Digital Marketing 15
- Strategic Marketing Management 15
- Marketing Analytics 15
Optional modules
- Marketing Development in a Volunteering Context - 15 credits
- Values Studies - 15 credits
- Social Media Marketing - 15 credits
- Managing Change - 15 credits
- Innovation Management - 15 credits
Career Opportunities
There is demand for marketing graduates across a broad spectrum of roles in a variety of different organisations, from small and medium-sized enterprises to large multinational corporations.
The University of Winchester ranks in the top 10 in the UK for graduates in employment or further study according to the Graduate Outcomes Survey 2021, HESA.
Pre-approved for a Master's
If you study for a Bachelor's Honours Degree with us, you will be pre-approved to start a Master's degree at Winchester. To be eligible, you will need to apply by the end of March in the final year of your degree and meet the entry requirements of your chosen Master's degree.
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