Bachelor of Science in Business Administration Comprehensive - Marketing Emphasis
Kearney, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
USD 209 / per credit *
STUDY FORMAT
Distance Learning, On-Campus
* in-state, on-campus tuition | USD $318.50/credit for international students on-campus; this credit cost is after the International Loper Scholaship is applied
Introduction
Everything must be marketed, from sports, vacations, and fashion to financial services, health care, and pharmaceuticals. With a marketing degree from UNK, you'll graduate with the skills and experience needed to jumpstart your career in this fast-paced, creative, and challenging industry.
The marketing program gives students a strong foundation in business and communication fundamentals from an AACSB-accredited program, with courses in accounting, finance, business law, and economics. The marketing emphasis dives deep into skills like market research, management, ethics, consumer behavior, and more, turning out well-rounded graduates with a strong grasp of every aspect of the marketing process.
Business leaders recognize the quality of our program, with recent marketing graduates achieving a 100% job placement rate. Earning a marketing degree from UNK allows you to enter your career ready to make bold moves.
Curriculum
UNK’s new general studies curriculum requires fewer hours, eases transferring, and gives students greater flexibility in earning their degree. This reduced the general studies credit requirement from 45 hours to 30 hours. The 4-year class schedule below is a sample timeline for progress toward a Marketing degree at the University of Nebraska at Kearney.
Semester 1 (13 credits)
- BSAD 100 Exploring Business
- First Year Seminar GS
- ENG 101 or ENG 102
- SPCH 100 Fundamentals of Speech Communication
- MATH 102 College Algebra
Semester 2 (16 credits)
- MATH 120 or MATH 123
- Visual or Performing Arts GS
- Humanities GS
- ECON 270 or ECON 271
- Natural Science GS
- Lab, Free Elective
Semester 3 (15 credits)
- MGT 233 Business Statistics
- ECON 270 or ECON 271
- ACCT 250 Principles of Accounting I
- MGT 301 Principles of Management
- Free Elective
Semester 4 (15 credits)
- ECON 270 Civic Competency and Eng
- ACCT 251 Principles of Accounting II
- MKT 300 Principles of Marketing
- BSAD 295 Business Communications
- Free Elective
Semester 5 (15 credits)
- MGT 314 Operations and Supply Management
- MKT 438 Consumer Behavior
- Marketing Elective
- ACCT 311 Business Law
- FIN 308 Principles of Finance
Semester 6 (18 credits)
- MKT 420 Retail Management
- Free Elective
- Marketing Elective
- Respect for Human Diversity GS
Semester 7 (16 credits)
- MKT 435 Marketing Research
- MGT 495 Social Responsibilities of Business Issues and Ethics
- BSAD 400 Professional Readiness
Semester 8 (15 credits)
- ACCT 391, CYBR 302, or ECON 300
- MGT 495 Administrative Strategy and Policy
- MKT 456 Marketing Management
- Free Elective
- Free Elective
Career Opportunities
Marketing graduates have a 100% placement rate between careers and graduate school.
Careers
- Marketing/Foundation Director
- Freight Manager
- Sales
- Staffing Coordinator
- Business Development Coordinator
- Sales
- Retail Trader
Employers
- Viaero Center
- Ameritrade
- Nebraska Book Company
- Janssen & Sons
- Gx Logistics
- Mccarthy Capital
- Harlan County Health System
Student Testimonials
Admissions
Accreditations
English Language Requirements
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