BA (Hons) Creative Advertising
University of Lincoln
Key Information
Campus location
Lincoln, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 - 4 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
In increasingly competitive global markets, it is the brands with creative, engaging, and innovative advertising that stand out from the crowd.
The BA (Hons) Creative Advertising degree at Lincoln encourages students to become adaptive creative thinkers, who can work in small teams to develop their thoughts into concepts that can be turned into creative campaigns.
The course explores the relationship between conceptual thinking, copywriting, and design. It gives students the tools to develop an understanding of the integrated nature of effective advertising.
Students have the opportunity to work on creative briefs for clients through a range of media, from television and print to digital and ambient advertising, gaining the practical skills and insight needed to meet real-world challenges.
Our academics are experienced practitioners who maintain industry links, helping to create opportunities for work experience. The course has an extensive range of long-standing relationships with some of the biggest advertising agencies in the world such as VCCP, Grey, Leo Burnett, Saatchi & Saatchi, and Ogilvy.
Students have the opportunity to enter prestigious international competitions, such as Design and Art Direction (D&AD), You Can Now (YCN), and Cannes Future Lions.
"This information was correct at the time of publishing (July 2023)"
Admissions
Curriculum
How You Study
Throughout a career-focused curriculum, students can develop professional skills and knowledge and digital literacy and teamwork abilities to produce original ideas through high-level creative thinking. Students can embrace the various creative advertising roles required throughout a wide range of advertising projects, working in collaborative teams.
Tutor-led, student-led, and independent learning sessions are at the core of our teaching approach. The learning experience encourages students to push their creative thinking so that they embrace learning through failed ideas and concepts, as this is the path to innovative and original project solutions. This is alongside students learning to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.
Through extensive practice in the studio, students can develop their strategic, conceptual, copywriting, planning, pitching, and creative problem-solving skills. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channels.
The programme utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Up-to-date digital blended teaching methods are used to support an education that reflects the current landscape.
First Year
- Argument & Ideation (Core)
- Contextual Studies 1 (Core)
- Creative Communication (Core)
- Creative Rogues (Core)
Second Year
- Contextual Studies 2 (Core)
- Creative Fundamentals (Core)
- Industry & Live Projects (Core)
- Visual Communication & Craft (Core)
Third Year
- Competition & Craft (Core)
- Contextual Studies 3 (Core)
- Creative Advertising (Core)
- Employability & External Links (Core)
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
The way students are assessed in this course may vary for each module. Examples of assessment methods that may be used include coursework, such as written assignments, reports or dissertations, or reviews of creative output.
Gallery
Program Outcome
How You Study
Throughout a career-focused curriculum, students can develop the professional skills and knowledge and the digital literacy and teamworking abilities to produce original ideas through high-level creative thinking. Students can embrace the various creative advertising roles required throughout a wide range of advertising projects, working in collaborative teams.
Tutor-led, student-led, and independent learning sessions are at the core of our teaching approach. The learning experience encourages students to push their creative thinking so that they embrace learning through failed ideas and concepts, as this is the path to innovative and original project solutions. This is alongside students learning to respond to advertising briefs which require a sound grasp of commercial communications, and the ability to identify and reach defined audiences.
Through extensive practice in the studio, students can develop their strategic, conceptual, copywriting, planning, pitching, and creative problem-solving skills. In the final year, students are able to refine their portfolio of work and be part of a showcase of advertising campaigns across different communication channels.
The programe utilises a dynamic mix of delivery methods to make for an enriched and engaged student experience. Up-to-date digital blended teaching methods are used to support an education that reflects the current landscape.
Scholarships and Funding
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
Several scholarship options are available. Please check the university website for more information.
Program Tuition Fee
Career Opportunities
Some of our most recent Creative Advertising graduates have gone on to work in top creative companies around the world such as Spotify, Grey, adam&eveDDB, Droga5, Fallon, WCRS, Achtung!, Leo Burnett, and Ogilvy. Many take on roles in communications and marketing, or set up their own businesses, while others go on to study further at Master's or doctoral level.
Graduate roles have included Art Director, Content Creator, Strategist, Creative Producer, Junior Campaign Manager, Social Media Advertising Executive, Copywriter, Insights and Audience Planner, and Illustration Agent at destinations including Above+Beyond, AnalogFolk, Bare Conductive, Channel 4, Distract, Havas Helia, Havas LYNX, HTK, ITV, Karmarama, Lemonade Illustration Agency, McCann Worldgroup, Ogilvy, Saatchi & Saatchi, St. Luke's, Teads, The Drum, The Gate London, VCCP, VMLY&R, WCRS, Wieden+Kennedy, and Wunderman Thompson.