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Universidade de Sorocaba (UNISO) Bachelor in Publicity and Propaganda
Universidade de Sorocaba (UNISO)

Bachelor in Publicity and Propaganda

Sorocaba, Brazil

8 Semesters


Full time

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The Communication course, qualification in Advertising and Propaganda, aims to train professionals and researchers who act in a transformative way in the various contemporary communication scenarios, prepared to prepare, produce and execute advertising pieces and communication projects for the development and promotion of the image of products and services.

Field of Activity

Professionals in Publicity and Propaganda are trained and encouraged both for an academic career, as a researcher and teacher, and for working in different areas of the advertising job market, such as: Service, Planning, Research, Media, Creation and Production. The advertiser can also work in the marketing communication sectors of industrial, commercial, service provision organizations and in communication vehicles, in addition to working in various digital communication systems, such as: Digital TV, Web, cellular system and mobile systems of communication. communication diffusion.


It encourages future professionals to face contemporary challenges in the field of marketing communication. Contents such as Customer Service, Marketing and E-Commerce, Strategic Planning and Technologies in Digital Environments applied to Publicity and Propaganda respond both to the current expectations of the professional market and to the need for new positions in relation to the opportunities that present themselves. Supported by laboratories of new communication technologies, audiovisual production and photography, students develop projects for conventional and digital media (WEB, WEBTV and Digital TV).

Duration (completion time):

Minimum: 8 semesters

Maximum: 12 semesters

Class hours:

Morning and Night

About the School


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