Degree in Business Administration and Management + University Expert in Marketing
Santander, Spain
DURATION
8 Semesters
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
"This Degree prepares students to lead multidisciplinary teams"
The double degree of the Degree in Business Administration + University Expert in Marketing from the Universidad Europea del Atlántico prepares future business leaders in the area of marketing and business.
It has a global vision of the company, with all its functional areas: production, human resources, quality, project management or corporate social responsibility, among others; and specific training in the field of Marketing, with a special focus on digital marketing and business communication.
In an increasingly competitive market environment where companies struggle to capture the attention of buyers, the future professional of the company is expected to have a broad knowledge of marketing and communication tools.
This creative and rigorous degree is designed together with relevant marketing managers and executives who accompany our students in the training process, in addition to providing our students with a solid academic foundation.
Starting from marketing strategy to advertising creativity, campaign design and planning, the program brings the student closer to the new realities of online marketing and interactive media, corporate communication and public relations.
Our students will develop the necessary skills to face projects within the marketing area such as the launch of technological products / services. From the phase of identifying consumer behaviors and choosing target customers, to positioning strategies, analysis of market trends that allow us to maintain a sustainable competitive advantage, through public relations campaigns and the launch of national and international events, among other aspects.
This double degree has among its teachers active professionals and among its students young people from different parts of the world, which will allow them to acquire a global vision of the problems and their solutions.
English at University
English, the key to your present and future
Currently, one of the essential tools in international communication, and the key that opens the possibilities to find a good job both in Spain and abroad, is English. In our country, 80% of job offers already require an excellent command of this language and, on many occasions, this criterion is imposed above others such as the record or professional career.
That is why at the Universidad Europea del Atlántico students of all grades, from the second year study English as a compulsory subject, and from the third year they also take full courses in this language.
So that the previous level of English does not pose a barrier to access to studies, UNEATLANTICO provides personalized teaching, especially during the first year, so that all students achieve sufficient language skills in English with which to successfully pass the subjects of the career.
In this way, regardless of their starting level of English, with a global support plan based on tutorials, specific materials and very small work groups, the student can follow the classes in a Spanish / English bilingual system progressively and at At the end, they will have acquired bilingual skills for the exercise of their profession.