Degree in Marketing and Commercial Management
Bormujos, Spain
DURATION
4 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 751
STUDY FORMAT
On-Campus
Introduction
Discover the universe of business and marketing with a global perspective
The Degree in Marketing and Commercial Management from the Universidad CEU Fernando III will allow you to acquire knowledge and skills to be able to define the strategic lines and commercial policies of any company.
Practical learning adapted to the needs that the business world demands, from the point of view of marketing and business management, which will give differential value to your resume.
Both marketing and commercial management are two disciplines that complement each other and are fundamental to the success of any company.
Training Objectives
- The Degree in Marketing and Commercial Management provides the development of professional, technical and personal capabilities for the performance of managerial functions in the field of Marketing.
- Students who take the Degree in Marketing will learn about new trends, with a preparation that offers analytical, creative, digital and competitive training to face new challenges, as well as to detect new business and innovation opportunities.
- The Degree in Marketing is taught from a clearly experiential perspective in which theory is supported by a learning methodology based on practical cases, teamwork, marketing simulators, workshops with professionals and project development.
- Train the student for managerial functions in the field of Marketing in the international context in which we live.
- Prepare students for professional performance with knowledge and skills that allow them to command sales departments, plan and execute marketing developments and innovation projects. All from a capacity for creative adaptation to the market.
- Students will receive training based on teaching innovation and new technologies.
Curriculum
The program requires a total of 240 credits.
Course 1
- Business Management Fundamentals
- Math
- Microeconomics
- Keys to Contemporary History
- Descriptive statistics
- Communication Techniques in Marketing
- Fundamentals of Financial Accounting
- Company Law
- Introduction to Marketing
- Man and Modern World
- Marketing Strategies for the Company
- Tools for Data Analysis
Course 2
- Consumer behavior
- Product and Brand Development
- Business Taxation for Decision Making
- Business Organization and Design
- Statistical inference
- Analysis of the Economic Environment
- Price Management
- Integrated Marketing Communication
- Social doctrine of the church
- Business English I
- Statistical Analysis Tools for the Company
Course 3
- Sales Management
- Trade and Retail Marketing
- Finance system
- Market Studies I
- Predictive Statistics
- Logistics and Physical Distribution
- Market Studies II
- Company and Entrepreneurship
- Business English II
- Multivariate Statistics
- Data Analysis for Digital Marketing
- Bioethics
- People Management
- Great Books
- Introduction to Christianity
Course 4
- Commercial Simulation
- Relational marketing
- Employability Seminars
- Marketing Audit
- Strategic Analysis of the Company
- Operations Management
- Trends in Digital Economy
- Digital Transformation of the Company
- Digital marketing
- Competition Law and Commercial Advertising
- Sustainable development
- International marketing
- Final Degree Project
- External Academic Practices
Career Opportunities
Professional outings
Private area:
- Marketing direction.
- Commercial, product, brand, on and offline marketing management.
- Responsible for distribution and commercial logistics.
- Menchandiser.
- Responsible for internationalization.
- Expert in research and market techniques.
- Electronic commerce specialist.
- Point of sale designer.
Self-employment:
- Consumer behavior analyst.
- Specialize in neuromarketing, responsible for e-marketing and the strategic planning and development of online marketing campaigns in the company or organization.
- Brand communication consultant.
- Market strategy consultant.
- Expert in sector marketing: political parties, NGOs, sports clubs, etc.
Area of Public Administrations:
- Opponent in international, national, regional and/or local administrations in positions at the highest level of the administrative scale.
- Manager in companies and public institutions, technicians of the Public Administration.