B.F.A. in Fashion Marketing and Management
Savannah, USA
DURATION
180 Hours
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
USD 41,130 *
STUDY FORMAT
Blended, On-Campus
* total, full-time student for one academic year
Introduction
With a focus on brand building in the global fashion industry, SCAD’s fashion marketing and management program opens the door to a diverse range of enterprising careers. Guided by industry mentors and faculty experts, you’ll gain hands-on experience in product development, supply chain management for sustainability, fashion merchandising and retail buying, visual communication, content creation, and marketing for consumer engagement on-ground and online. It’s all directed at fostering the next generation of executives, creators, and entrepreneurs empowered to shape the future of fashion.
Admissions
Curriculum
Foundation studies: 30 hours
- DRAW 100 Drawing I: Form and Space
- DSGN 100 Design I: Elements and Organization
- DRAW 101 Drawing II: Composition and Media
- DSGN 101 Color: Theory and Application
- DSGN 102 Design II: 3D Form in Space
- DSGN 115 Creative Thinking Strategies
General education: 60 hours
- COMM 105 Speaking of Ideas
- BUSI 110 Business I: Fundamentals
- CTXT 121 Visual Culture in Context: Pre-Modern Global Perspectives
- CTXT 122 Visual Culture in Context: Making Modernities
- ENGL 123 Ideas to Ink: Critical Concepts in Academic Writing
- DIGI 130 Digital Communication
- BUSI 220 Business II: Economic Principles
- BUSI 265 Principles of Marketing
- ARLH or ARTH elective
- ENGL elective
- General education elective
- Mathematics/natural sciences elective
Major curriculum: 80 hours
- FASH 105 Introduction to Textiles
- FASH 110 Introduction to Fashion Design
- FASM 210 Digital Presentation Techniques
- FASM 215 Fashion Aesthetics and Style
- FASM 220 Fashion Merchandising, Planning, and Control
- FASM 245 Retail Buying Simulation
- FASH 247 History of Fashion
- FASM 310 Private Label Product Development
- FASM 400 Contemporary Issues in Fashion Merchandising
- FASM 410 Retail Management
- FASM 415 Future of Shopping: Retail Innovation for Customer Empowerment
- FASM 419 Current Trends and Forecasting
- FASM 420 Global Sourcing and Import Buying for Fashion
- FASM 430 Professional Portfolio Practices
- FASM 440 Visual Communication in Fashion
- Select one of these three options:
- FASM 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
- FASM 479 Undergraduate Internship
- 500-level SCADpro elective
- Business-focused elective
Additional electives: 10 hours
Total course of study: 180 hours