Barcelona, Spain
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 7,000 / per year
STUDY FORMAT
On-Campus
Introduction
Embark on an exciting learning journey in our Bachelor's program in Neurobusiness. Delve into the intersection of business and brain science, uncovering how the way we think influences how companies work. Understand the brain's impact on decision-making, teamwork, and leadership within organizations. Gain a fresh perspective on running businesses by learning how to blend traditional business skills with a deeper understanding of how our brains function. Come join us and learn the modern approach to leading and managing!
Why Neurobusiness Matters?
In today's rapidly evolving business environment, understanding how the human brain functions in the workplace is paramount.
Here's why it's essential:
- Enhanced Decision-Making: Neurobusiness equips leaders and decision-makers with the tools to make more informed choices, leveraging knowledge about cognitive processes, biases, and emotions.
- Effective Leadership: Learn how to lead teams more effectively by understanding the psychology behind motivation, teamwork, and employee engagement.
- Optimized Operations: Streamline your organization's processes, from marketing to customer service, by aligning them with human cognition and behavior.
- Competitive Edge: Gain a competitive edge by utilizing brain-based strategies that resonate with both your employees and customers.
Learn from Industry Leaders
Admissions
Scholarships and Funding
- Help with Accommodation: NBS provides assistance to students in finding suitable accommodation options, ensuring a comfortable stay during their studies.
- Help with Student Visa: NBS offers support with the student visa application process, helping international students navigate the requirements, provide necessary documentation, and ensure compliance with immigration policies.
- Student Cards and Discounts: Students receive identification cards from NBS, which offer access to a variety of benefits and discounts. These cards can be used for discounts on events.
How to Apply for & Secure a Scholarship
Our admissions process is simple, and we offer scholarships of up to 30% to students who demonstrate exceptional potential.
Here’s how to get started:
- Complete Your Online Application: Submit your CV, academic transcript, passport, and a motivation letter that clearly explains why you're an ideal fit for our program and what drives you.
- Video Interview: After we review your application, you’ll be invited to schedule a 30-60 minute video interview where we’ll discuss your goals, aspirations, and why you're ready to take on the challenges of an advanced business program.
- Scholarship Consideration: Exceptional candidates may receive scholarships of up to 30%.
Curriculum
Semester 1
Module 1: Management Fundamentals
A comprehensive introduction to the foundational principles and practices of effective business management.
Module 2: Digital Marketing
Delve into the fundamental concepts of digital marketing strategies and user experience design to optimize online brand engagement.
Module 3: Marketing and Neuromarketing
The first step into the intricate psychology of consumer behavior and the incorporation of neuroscientific insights into contemporary marketing strategies.
Module 4: Leadership and Neuroleadership
Enhance your leadership prowess while delving into the neuroscientific underpinnings of effective leadership practices.
Semester 2
Module 1: Organizational Behaviour & Psychology
Investigate the intricate dynamics of human behavior within the context of organizations, exploring psychological theories and their practical applications.
Module 2: Neuromarketing Research
Explore cutting-edge research methodologies at the intersection of neuroscience and marketing, leveraging brain science to enhance consumer insights.
Module 3: Communication Skills & Psychology
Enhance your communication skills by understanding the psychological aspects of effective interpersonal interactions, both in personal and professional contexts.
Module 4: Finance
Gain a comprehensive understanding of financial principles and practices, including investment analysis, risk management, and financial markets.
Semester 3
Module 1: Economics
Explore the principles of economic theory and analysis, examining how individuals, businesses, and governments make decisions to allocate resources.
Module 2: Advertising with Neuro Techniques
Investigate the application of neuroscience principles in advertising strategies, leveraging insights into consumer behavior and cognition.
Module 3: Business Finance
Gain expertise in financial management, including budgeting, investment, and capital structure decisions crucial for the financial health of organizations.
Module 4: Neuromarketing
Dive into the application of neuroscience principles in marketing strategies, unraveling the neurological factors that influence consumer choices.
Semester 4
Module 1: Entrepreneurship
Learn the principles and practices of entrepreneurship, focusing on the creation and management of new ventures and startups.
Module 2: Digital Marketing & UX
Study the art of digital marketing and user experience design, with a focus on enhancing online brand presence and customer satisfaction.
Module 3: Human Resource Micromanagement
Explore the intricacies of managing human resources at a detailed level, addressing issues related to employee performance, development, and satisfaction.
Module 4: Neurocoaching
Develop coaching skills based on neuroscience principles, optimizing the effectiveness of coaching and mentoring interactions.
Semester 5
Module 1: Entrepreneurship
Learn the principles and practices of entrepreneurship, focusing on the creation and management of new ventures and startups.
Module 2: Digital Marketing & UX
Study the art of digital marketing and user experience design, with a focus on enhancing online brand presence and customer satisfaction.
Module 3: Human Resource Micromanagement
Explore the intricacies of managing human resources at a detailed level, addressing issues related to employee performance, development, and satisfaction.
Module 4: Neurocoaching
Develop coaching skills based on neuroscience principles, optimizing the effectiveness of coaching and mentoring interactions.
Semester 6
Module 1: Financial Plan
Develop a comprehensive financial strategy that includes budgeting, forecasting, and financial analysis to ensure the financial health of your organization.
Module 2: Innovation Management
Learn how to foster a culture of innovation within your organization, managing the process of generating and implementing innovative ideas.
Module 3: Neuro Business
Delve into the application of neuroscience principles across various facets of business operations, understanding how the brain impacts decision-making, leadership, and management.
Module 4: Final Project
Apply your knowledge and skills in neurobusiness to create a comprehensive business plan or thesis, demonstrating your expertise in this specialized field.
Program Outcome
- Understand how neuroscience impacts leadership, decision-making, and organizational behaviour.
- Develop skills in applying neuroscientific principles to business strategies.
- Learn to foster innovative thinking and effective teamwork through brain-based insights.
- Explore how to create a positive organizational culture by understanding the neuroscience of motivation and engagement.
Program Tuition Fee
Career Opportunities
Graduates with this degree possess a unique skill set that allows them to apply insights from neuroscience
- Business development in International organisations.
- Project Management, Neuroleadership.
- Marketing research departments.
- Risk and customer analysis roles (in banking, distance selling companies, insurance companies, etc.).
- Control and management services.
- E-commerce
- Private and public organisations (hospitals, Social Security, employment agencies, chambers of commerce, local authorities, etc.).
Targeted Professions. Upon completion of the program, you'll be well-prepared for the following professions
- Entrepreneur.
- Neurobusiness Consultant.
- Neuroleadership Coach.
- Digital Marketing Specialist/Marketing Research Analyst.
- Customer Research Manager/ Consumer Behaviour Analyst.