Bachelor of Business Administration (BBA) in Marketing Management

The BBA in Marketing Management comprises compulsory modules and elective modules.

This degree consists of 20 modules and is structured as follows:

Compulsory modules

• BL101 - Business Law 1 (20 credits)
• BS101 - Business Statistics 1 (20 credits)
• ECO201 - Economics 2 (20 credits)
• BM303 - Business Management 3 (20 credits)
• FM303 - Financial Management 3 (20 credits)
• MRT301 - Marketing Research: Theory 3 (20 credits)
• MRP302 - Marketing Research: Project 3 (20 credits)

*Students who have completed Business Law 1 as an elective on the Diploma in Marketing Management must select and pass an extra elective.

Electives

You will need to select two modules from the list below. No credits will be granted for electives completed on the Diploma in Marketing Management.

• BM001 - Brand Management (20 credits)
• BBM001 - Business-to-Business Marketing (20 credits)
• EC001 - e-Commerce (20 credits)
• ENT001 - Entrepreneurship (20 credits)
• HRM001 - Human Resource Management (20 credits)
• PM001 - Product Management (20 credits)
• RM001 - Retail Marketing (20 credits)
• SEM001 - Services Marketing (20 credits)
• SPM001 - Sponsorship Management (20 credits)
• THM001 - Tourism and Hospitality Marketing (20 credits)

Articulation from the Diploma in Marketing (IMM GSM programme offered prior to 2011) to the BBA in Marketing Management

Admission criteria

Graduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing.

The articulation from the Diploma in Marketing to the BBA in Marketing Management consists of five compulsory modules and two electives.

The articulation must be completed in four years.

Compulsory modules

• BM202 - Business Management 2 (20 credits)
• BM303 - Business Management 3 (20 credits)
• FM101 - Financial Management 1 (20 credits)
• FM202 - Financial Management 2 (20 credits)
• MRP302 - Marketing Research: Project 3 (20 credits)

Electives

You will need to select two of the following:

• BM001 - Brand Management (20 credits)
• BBM001 - Business-to-Business Marketing (20 credits)
• EC001 - e-Commerce (20 credits)
• ENT001 - Entrepreneurship (20 credits)
• HRM001 - Human Resource Management (20 credits)
• PM001 - Product Management (20 credits)
• RM001 - Retail Marketing (20 credits)
• SEM001 - Services Marketing (20 credits)
• SPM001 - Sponsorship Management (20 credits)
• THM001 - Tourism and Hospitality Marketing (20 credits)