Undergraduate Course in Fashion Marketing
IED – Istituto Europeo di Design Florence
Key Information
Campus location
Florence, Italy
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
EUR 18,200 / per year *
Application deadline
Request info
Earliest start date
16 Oct 2024
* enrollment fee €2.500 + course fee €15.700
Introduction
This course is held in English language
Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods, and materials. They know how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.
The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques, and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media, and the challenges of ethics and sustainability. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product and as a study discipline applied to market logic.
Gallery
Admissions
Scholarships and Funding
IED Network offers 182 scholarships for its Undergraduate courses held in Italy and Spain.
IED Italia and Accademia di Belle Arti Aldo Galli offer 152 scholarships for courses held in Milan, Cagliari, Florence, Rome, Turin and in Accademia di Belle Arti Aldo Galli in Como. Deadline to apply May 5th 2022.
IED Spain offers 30 scholarships for courses held in Madrid, Barcelona and Bilbao.
Deadline to apply April 5th 2022
Good luck.
Curriculum
Methodology and structure
The aim of the study path is to explain how to read fashion understanding all the elements through its cultural, historical, and social signs, the extension of its meaning in the market in relation to analysis, positioning, distribution, identity, brand, and consumer in addition to the typical methods and languages of communication for the web and new media, trends and style evolutions.
During the three years course, the teaching supports a qualitative and quantitative approach to marketing, intended as an instrument of narration and communication of the brand and product and as a discipline of study and measurement applied to market logic. Specific notions and tools such as market research and analysis, business plans, budgeting, relational and viral marketing, consumer psychology and brand analysis, help to understand fashion as a system of trends and needs, and to propose a product, consumer, and the sector analysis.
The aim of the course is to develop the necessary skills and a contemporary approach to the challenges and complexities of the fashion system and its culture, responding to the needs of autonomy and critical attitude, innovation, and quality, connected to the design of an organic and complete marketing plan.
Rankings
IED strives to build a supportive environment and collaborative relationship with partners. That’s why IED delivers the necessary tools to support prospects students in exploring opportunities, making informed decisions, and designing their future. Thanks to the innovative methodology and the professional success of IED students, the Ministries of Education and Research of the countries where IED operates directly – Italy, Spain and Brazil – have officially accredited the majority of IED Undergraduate and Master courses.
IED is an international network of education with a 100% Italian DNA. IED has been operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Arts, Communication and Management of the creative industries for over 50 years. IED mission is to offer young talents a thorough training – both theoretical and practical – and hand them the ‘Design Knowledge and Mindset’ that will be the key success factor in their careers.
According to the IED philosophy interaction between cultures generates creativity, which turns into innovation: paying attention to the continuous changes happening in the ways we think, communicate, build. This is why the IED education represents an opportunity to approach a more conscious future. IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionalism are constantly unfolded. IED forms a truly unique network of encounters, experiences, people and cultures. Our students develop a deep sense of belonging and their drive to innovate and share resources, ideas and contacts forges a tight-knit Alumni community
Program Outcome
Context – Communicate fashion means being able to plan and manage integrated communication strategies, set up advertising campaigns, coordinate the relationship with media and the other player of the sector, organize events and shows, take care of public relation but above all develop launch plans for products, designers and fashion brands.
Methodology and structure – The aim of the study path is to explain how to read fashion understanding all the elements through its cultural, historical and social signs, the extension of its meaning in the market in relation to analysis, positioning, distribution, identity, brand and consumer in addition to the typical methods and languages of communication for the web and new media, trends and style evolutions.
During the three years course, the teaching supports a qualitative and quantitative approach to marketing, intended as an instrument of narration and communication of the brand and product and as a discipline of study and measurement applied to market logic. Specific notions and tools such as market research and analysis, business plans, budgeting, relational and viral marketing, consumer psychology and brand analysis, help to understand fashion as a system of trends and needs, and to propose a product, consumer and the sector analysis.
The aim of the course is to develop the necessary skills and a contemporary approach to the challenges and complexities of the fashion system and its culture, responding to the needs of autonomy and critical attitude, innovation and quality, connected to the design of an organic and complete marketing plan.
Program Tuition Fee
Career Opportunities
- Brand and Communication Specialist
- Merchandising Specialist
- Product Manager
- Fashion Buyer
- Retail & Store Specialist
- Digital Coordinator.