BA Sports Business Management

Immerse yourself in the business side of the sport, studying events, sponsorship, entrepreneurship, and more. Benefit from an applied degree, strengthening your knowledge, understanding and experience in different business sectors.

You’ll graduate industry-ready thanks to work placements, and top additional qualifications, including the CIM Level 3 Award in Marketing Principles.

Focus on gaining practical experience, with everything from your modules to your assessments designed in line with the industry, to ensure you hit the ground running once you graduate. You could find yourself leading an assessment centre on campus, or pitching an idea for a new start-up with the help of our innovation, careers and enterprise team. You’ll develop the business skills and experience that employers are looking for.

Everything you’ll study has been informed by industry. You'll learn how to succeed in a broad, resilient and exciting industry. Whether that’s in events, marketing, and facility management, or even as an app developer or a business leader, career opportunities are diverse.

For the duration of this course, we’ll register you as a student member of CIMSPA (Chartered Institute for the Management of Sport and Physical Activity). This gives you access to a whole network of business-related benefits, including courses and data.

What you'll study

This course covers a broad range of fundamental business and management topics through core modules, in finance, economics, and marketing.

This course is comprised of both compulsory and optional modules, which you'll be able to choose from to suit your interests and career goals.

Your career

Industry opportunities on this course are diverse to ensure you develop the skills, experience and connections needed for your graduate career. Many of our students secure graduate roles with their work placement employers.

Enterprise opportunities

You could also have the opportunity to pitch new business ideas to professional consultants from ‘The Business Kitchen’. They specialise in courses and workshops tackling the challenges faced by small enterprises and sole traders. Our Innovation, Careers and Enterprise Centre is also on hand to help business-savvy students put their innovative ideas into action. If you’re a budding entrepreneur this could be an ideal opportunity.

Graduate destinations

As a business graduate, the employment options are broad and varied with the range of transferable skills developed through the course. Our careers team can support you to find, prepare and secure your perfect role. Recent graduate destinations have included:

• Sports Marketing Agent, Pitch International LLP
• Sponsorship Coordinator, Three Counties Showgrounds
• Rugby Player Representative, Inside Rugby
• Events & Hospitality Manager, Sweetspot Group Ltd
• Travel Operations Executive, Gullivers Sports Travel
• Commercial Manager, Sahara Force India Formula One Team