Bachelor of Arts (Honours) in English Studies and Digital Communication
DURATION
4 up to 5 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request the earliest start date
TUITION FEES
HKD 167,000 / per year *
STUDY FORMAT
On-Campus
* non-local students I local students: HK$42,100 per annum
Introduction
The BA(ESDC) program aims to cultivate a new generation of English studies students with strong digital literacy skills through a digitally enriched curriculum. The program provides a wide range of courses to build a solid foundation in English language, linguistics, and digital literacy, consolidated by hands-on experience in using digital tools for language applications. Students will be empowered to develop digital content for the learning and teaching of languages, to publish in digital media, and to support and critically evaluate digital communication solutions. A combination of humanities and digital communication technology will allow students to further contribute to the transformation of education, media, and publishing in the digital age.
Program Aims
Upon successful completion of the program, students should be able to:
- Demonstrate a high level of proficiency in English;
- Use up-to-date linguistic methodologies to analyze the use of the English language across domains;
- Develop digital content for applications in multilingual and multicultural settings;
- Utilise state-of-the-art digital tools for digital communications;
- Develop and apply critical thinking and problem-solving skills to contribute to the technological advancement of education, media, and publishing; and
- Exercise an enhanced awareness of the ethical dimensions implicit in the digital age.
Admissions
Scholarships and Funding
Scholarships have been established to encourage the pursuit of academic excellence and recognize students' academic achievement. Set up by funding from the University and donations from various organizations and civic-minded individuals, these scholarships are granted on the basis of academic merit, personal qualities, and contribution to the community, amongst other factors.
Curriculum
Major
- Core
- Major Electives
- Major Interdisciplinary Course
- Internship
- Cross-faculty Core Course
Final Year Project
- Research Methods
- Honours Project / Capstone Project
Electives
General Education
Language Enhancement
Major
Internship
Final Year Project
Electives
Language Enhancement
General Education
Career Opportunities
The BA(ESDC) program provides an excellent background for job opportunities in education, media, journalism, publishing, and communication. These fields have become highly data-intensive and require talents who can acquire and utilize information from the international English-speaking world at an unprecedented speed. The analytical training provided by English linguistics courses plays an essential role in all aspects of the integration of the use of English in the digital world.
Graduates will be able to transfer their multidisciplinary knowledge and their digital and intercultural awareness to participate in the future development of digital learning. They will also be well-prepared to work for international technological enterprises or any other business with technology-driven innovation in which good English communication skills, a high level of digital flexibility, and English proficiency are required.