Bachelor of Science in Business Administration - Marketing Option
Fresno, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
Marketing is the process by which organizations define and select target markets, design products, and services set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long-term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester-long internships.
Program Outcome
What You Can Learn
- How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
- How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through the integration of logistics and SCM.
- The management of the physical flow of products and information throughout the entire supply chain.
- How to build a marketing plan for the person or firm interested in the development of a new product or service.
- The Policies and practices of firms engaged in international world trade.
- The Development and application of marketing strategies in sports and sports-related industries.
- The use of the internet as a source of marketing information and as a marketing tool.
Curriculum
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include a demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-25 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.
Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented on the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
1. Major requirements (73-74 units)
Demonstration of computer competency
Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.
Pre-Business requirements (22 units)*
ACCT 4A, ACCT 4B, BA 18, DS 71, DS 73, ECON 40 or AGBS 1, ECON 50
Upper-division core requirements (24 units)
DS 123, FIN 120, IS 130, MGT 110, MGT 124, MKTG 100S
Option requirements (23-24 units)
Take the following courses: MKTG 101, MKTG 110, 132, and 160 (16 units)
Select 7 or 8 units from the following: MKTG 114, MKTG 115, MKTG 126, MKTG 130, MKTG 134, MKTG 140, MKTG 144, MKTG 150, MKTG 153, MKTG 161, MKTG 162, MKTG 163, MKTG 164, MKTG 165, MKTG 166, MKTG 167, MKTG 189T, MKTG 190, MKTG 195i (7-8 units)
Integrative course requirement (4 units)
MKTG 188
Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.
2. General Education requirements (48 units)
These courses will satisfy the following: DS 71 for GE Area B4; ECON 50 for GE Area D2. Note: Business Administration majors are exempt from the third GE area C1/C2 requirement.
3. Other requirements (9 units)
American Government and Institutions (PLSI 2), Multicultural and International (MI), and Upper-division writing. Business majors take BA 105W, Business Communication, to fulfill the Upper-Division Writing requirement and MKTG 100S will fulfill the MI Requirement.
4. Sufficient elective units to meet required total units (varies)
5. Total (120 units)*
* G.E. and MI courses can be double-counted with major requirements. See advisor for details.
Career Opportunities
Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
What You Can Earn
- Marketing Manager
$105,995 (our region) - Public Relations Specialist I
$54,952 (our region) - Purchasing Agent
$62,031 (our region)
Source: HR reported data from salary.com as of February 2021