Bachelor of Business Administration
Khlong Nueng, Thailand
DURATION
3 up to 4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jul 2025
TUITION FEES
THB 538,330 *
STUDY FORMAT
On-Campus
* semester 1: 69,830 THB
Introduction
The Bachelor of Business Administration (BBA) is a popular undergraduate degree program that focuses on various aspects of business management and administration. It is designed to provide students with a comprehensive understanding of business principles, practices, and functions. The strength of a Bachelor of Business Administration (BBA) degree lies in its versatility and applicability across a wide range of industries and sectors.
Our program offers a unique opportunity to acquire practical business knowledge and skills that go beyond traditional lectures. With a focus on strategic thinking and networking with peers from around the world, our program cultivates an entrepreneurial spirit in our students.
The BBA program typically covers a wide range of subjects related to business, including:
- Digital Marketing
- International Business Management
- Data Science for Business
- Finance and Investment
Why study this field?
- Variety of Special Interests
- Digital Marketing, International Business Management, Data Science, Finance and Investment
Project-Based Learning
Focuses on student-centered learning through the completion of projects. emphasis on students actively engaging in real-world, hands-on projects that are relevant to their interests and learning goals.
Dual and Double Degree Opportunities
Students need to take a combination of courses from both disciplines, as well as fulfill the requirements. Upon successful completion of the program, students are awarded two degrees.
Internship and Job Opportunities
Internships are designed to help individuals bridge the gap between their academic education and real-world professional experience. They offer a chance to apply theoretical knowledge gained in classrooms to actual work situations.
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Admissions
Scholarships and Funding
Student Loan Fund (SLF), Academic Year 2024
The Student Loan Fund (SLF) will promote education. By providing loans for education at the bachelor's degree level in 3 types as follows:
Type 1 is given to students who lack funds. Family income not more than 360,000 baht/year
Lending money for tuition and living expenses The repayment period is as specified by the Fund (additional details below). There is a grace period of 2 years after graduation or termination of studies. Interest rate 1% per year
Type 2 is given to students who study in fields of study that are their main requirements. which is the production of manpower and is necessary for the development of the country
Giving out loans for tuition fees with a repayment period as specified by the Fund (as per additional details below), with a grace period of 2 years after graduation or termination of studies. The interest rate is 1% per year. If you have an annual family income of not more than 360,000 baht, you will be able to borrow for living expenses and receive a special interest rate of 0.75% per year.
Type 3 is given to students studying in deficient fields. or that the fund specifically aims to promote
Giving out loans for tuition fees with a period of repayment as specified by the Fund (as further detailed below), with a grace period of 2 years after graduation or termination of studies. The interest rate is 1% per year. If you have an annual family income not exceeding 360,000 baht, you will be able to borrow for living expenses and receive a special interest rate of 0.75% per year.
Curriculum
Featured Subjects BBA
Digital Marketing
- Data Management in Digital Marketing
- Modern Marketing Channels and E-Commerce
- Digital Marketing Strategy
- Digital Marketing Content and Design
- Product and Brand Management in Digital Platform
- Practical Training in Digital Marketing
International Business Management
- Consumer Behavior in the Global Market
- International Business and Innovation
- Developing an International Business Plan
- Cross Culture Communication
- Global Business and Innovation
- Practical Training in International Business
Financial and Investment
- Financial Risk Management
- Financial Technology & Securities
- Principle of Investment
- Analysis and Planning of Investment Projects
- Financial Analyst for Organizations
- Practical Training in Finance and Investment
Data Science for Business
- Machine Learning
- Data Management & Ethics
- Data Structures and Algorithms
- Current Issues in Data Science
- Practical Training in Data Science
Concentration track: International Business
First Year
First Semester
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
- IEN106 The Art of Writing (3 credits)
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Semester
- IGE013 Technology and Innovation for the Future (3 credits)
- IGE015 Entrepreneurial Spirit and Financial Literacy (3 credits)
- IEN107 Critical Reading and Writing (3 credits)
- IEN108 Persuasive Presentation (3 credits)
- IBA115 Fundamentals of Accounting (3 credits)
- IBA116 Fundamentals of Economics (3 credits)
- IBA117 Business Law and Taxation (3 credits)
Summer Semester
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Year
First Semester
- IBA210 Human Resource and Leadership Management (3 credits)
- IBA211 Organizational and Multicultural Adaptation in Business (3 credits)
- IBA212 Corporate Finance (3 credits)
- IBA213 Managerial Accounting for Business Management (3 credits)
- IBA214 Business Technology (3 credits)
- IBA215 Operations Management (3 credits)
- IBA221 Consumer Psychology and Behavior (3 credits)
Second Semester
- IBA222 Business Research (3 credits)
- IBA223 Data Analytics for Business (3 credits)
- IBA224 Intelligence Tools for Modern Management (3 credits)
- IBA225 Innovative Management for Business (3 credits)
- IBA226 Leadership and Team Management (3 credits)
- IBA227 Global Business Strategy (3 credits)
- IBA228 Strategic Management (3 credits)
Summer Semester
- IEN106 The Art of Writing (3 credits)
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
Third Year
First Semester
- IBA321 Project Management (3 credits)
- IBA322 Business Ethics and Sustainability (3 credits)
- IBA323 Business Transformation Management (3 credits)
- IBA324 Services Marketing and Customer Experiences (3 credits)
- IBA325 Business Communication and Negotiation (3 credits)
- IBA370 Consumer Behavior in Global Market (Major Elective 1) (3 credits)
- XXXXXX Free Elective 1 (3 credits)
Second Semester
- IBA326 Seminar in Business and Trends (3 credits)
- IBA327 Risk and Change Management (3 credits)
- IBA371 International Supply Chain and Logistics Management (Major Elective 2) (3 credits)
- IBA372 International Economics and Trade Policies (Major Elective 3) (3 credits)
- IBA373 International Strategic Management & Innovation (Major Elective 4) (3 credits)
- IBA374 International Financial Management (Major Elective 5) (3 credits)
- XXXXXX Free Elective 2 (3 credits)
Summer Semester
- IBA379 Practical Training in International Business (Major Elective 6) (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
Fourth Year
First Semester
- IBA379 Practical Training in International Business (Major Elective 6) (3 credits)
Concentration track: Finance & Investment
First Year
First Semester
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
- IEN106 The Art of Writing (3 credits)
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Semester
- IGE013 Technology and Innovation for the Future (3 credits)
- IGE015 Entrepreneurial Spirit and Financial Literacy (3 credits)
- IEN107 Critical Reading and Writing (3 credits)
- IEN108 Persuasive Presentation (3 credits)
- IBA115 Fundamentals of Accounting (3 credits)
- IBA116 Fundamentals of Economics (3 credits)
- IBA117 Business Law and Taxation (3 credits)
Summer Semester
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Year
First Semester
- IBA210 Human Resource and Leadership Management (3 credits)
- IBA211 Organizational and Multicultural Adaptation in Business (3 credits)
- IBA212 Corporate Finance (3 credits)
- IBA213 Managerial Accounting for Business Management (3 credits)
- IBA214 Business Technology (3 credits)
- IBA215 Operations Management (3 credits)
- IBA221 Consumer Psychology and Behavior (3 credits)
Second Semester
- IBA222 Business Research (3 credits)
- IBA223 Data Analytics for Business (3 credits)
- IBA224 Intelligence Tools for Modern Management (3 credits)
- IBA225 Innovative Management for Business (3 credits)
- IBA226 Leadership and Team Management (3 credits)
- IBA227 Global Business Strategy (3 credits)
- IBA228 Strategic Management (3 credits)
Summer Semester
- IEN106 The Art of Writing (3 credits)
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
Third Year
First Semester
- IBA321 Project Management (3 credits)
- IBA322 Business Ethics and Sustainability (3 credits)
- IBA323 Business Transformation Management (3 credits)
- IBA324 Services Marketing and Customer Experiences (3 credits)
- IBA325 Business Communication and Negotiation (3 credits)
- IBA350 Consumer Behavior in Global Market (Major Elective 1) (3 credits)
- XXXXXX Free Elective 1 (3 credits)
Second Semester
- IBA326 Seminar in Business and Trends (3 credits)
- IBA327 Risk and Change Management (3 credits)
- IBA351 International Supply Chain and Logistics Management (Major Elective 2) (3 credits)
- IBA352 International Economics and Trade Policies (Major Elective 3) (3 credits)
- IBA353 International Strategic Management & Innovation (Major Elective 4) (3 credits)
- IBA354 International Financial Management (Major Elective 5) (3 credits)
- XXXXXX Free Elective 2 (3 credits)
Summer Semester
- IBA359 Practical Training in International Business (Major Elective 6) (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
Fourth Year
First Semester
- IBA359 Practical Training in International Business (Major Elective 6) (3 credits)
Concentration track: Digital Marketing
First Year
First Semester
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
- IEN106 The Art of Writing (3 credits)
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Semester
- IGE013 Technology and Innovation for the Future (3 credits)
- IGE015 Entrepreneurial Spirit and Financial Literacy (3 credits)
- IEN107 Critical Reading and Writing (3 credits)
- IEN108 Persuasive Presentation (3 credits)
- IBA115 Fundamentals of Accounting (3 credits)
- IBA116 Fundamentals of Economics (3 credits)
- IBA117 Business Law and Taxation (3 credits)
Summer Semester
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Year
First Semester
- IBA210 Human Resource and Leadership Management (3 credits)
- IBA211 Organizational and Multicultural Adaptation in Business (3 credits)
- IBA212 Corporate Finance (3 credits)
- IBA213 Managerial Accounting for Business Management (3 credits)
- IBA214 Business Technology (3 credits)
- IBA215 Operations Management (3 credits)
- IBA221 Consumer Psychology and Behavior (3 credits)
Second Semester
- IBA222 Business Research (3 credits)
- IBA223 Data Analytics for Business (3 credits)
- IBA224 Intelligence Tools for Modern Management (3 credits)
- IBA225 Innovative Management for Business (3 credits)
- IBA226 Leadership and Team Management (3 credits)
- IBA227 Global Business Strategy (3 credits)
- IBA228 Strategic Management (3 credits)
Summer Semester
- IEN106 The Art of Writing (3 credits)
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
Third Year
First Semester
- IBA321 Project Management (3 credits)
- IBA322 Business Ethics and Sustainability (3 credits)
- IBA323 Business Transformation Management (3 credits)
- IBA324 Services Marketing and Customer Experiences (3 credits)
- IBA325 Business Communication and Negotiation (3 credits)
- IBA340 Product and Brand Management in Digital Platform (Major Elective 1)
- XXXXXX Free Elective 1 (3 credits)
Second Semester
- IBA326 Seminar in Business and Trends (3 credits)
- IBA327 Risk and Change Management (3 credits)
- IBA341 Data Management in Digital Marketing (Major Elective 2) (3 credits)
- IBA342 Digital Marketing Content and Design (Major Elective 3) (3 credits)
- IBA343 Modern Marketing Channel and E-Commerce (Major Elective 4) (3 credits)
- IBA344 Essentials of Social Media & Digital Marketing (Major Elective 5) (3 credits)
- XXXXXX Free Elective 2 (3 credits)
Summer Semester
- IBA349 Practical Training in Digital Marketing (Major Elective 6) (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
Fourth Year
First Semester
- IBA349 Practical Training in Digital Marketing (Major Elective 6) (3 credits)
Concentration track: Data Science
First Year
First Semester
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
- IEN106 The Art of Writing (3 credits)
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Semester
- IGE013 Technology and Innovation for the Future (3 credits)
- IGE015 Entrepreneurial Spirit and Financial Literacy (3 credits)
- IEN107 Critical Reading and Writing (3 credits)
- IEN108 Persuasive Presentation (3 credits)
- IBA115 Fundamentals of Accounting (3 credits)
- IBA116 Fundamentals of Economics (3 credits)
- IBA117 Business Law and Taxation (3 credits)
Summer Semester
- IBA112 Business Fundamentals (3 credits)
- IBA113 Essentials of Marketing (3 credits)
- IBA114 Essentials of Management (3 credits)
Second Year
First Semester
- IBA210 Human Resource and Leadership Management (3 credits)
- IBA211 Organizational and Multicultural Adaptation in Business (3 credits)
- IBA212 Corporate Finance (3 credits)
- IBA213 Managerial Accounting for Business Management (3 credits)
- IBA214 Business Technology (3 credits)
- IBA215 Operations Management (3 credits)
- IBA221 Consumer Psychology and Behavior (3 credits)
Second Semester
- IBA222 Business Research (3 credits)
- IBA223 Data Analytics for Business (3 credits)
- IBA224 Intelligence Tools for Modern Management (3 credits)
- IBA225 Innovative Management for Business (3 credits)
- IBA226 Leadership and Team Management (3 credits)
- IBA227 Global Business Strategy (3 credits)
- IBA228 Strategic Management (3 credits)
Summer Semester
- IEN106 The Art of Writing (3 credits)
- IGE011 Thinking Skills for Lifelong Learning (3 credits)
Third Year
First Semester
- IBA321 Project Management (3 credits)
- IBA322 Business Ethics and Sustainability (3 credits)
- IBA323 Business Transformation Management (3 credits)
- IBA324 Services Marketing and Customer Experiences (3 credits)
- IBA325 Business Communication and Negotiation (3 credits)
- IBA360 Data Structures and Algorithms (Major Elective 1) (3 credits)
- XXXXXX Free Elective 1 (3 credits)
Second Semester
- IBA326 Seminar in Business and Trends (3 credits)
- IBA327 Risk and Change Management (3 credits)
- IBA361 Fundamentals of Database Technologies (Major Elective 2) (3 credits)
- IBA362 Machine Learning (Major Elective 3) (3 credits)
- IBA363 Optimization and Decision Models (Major Elective 4) (3 credits)
- IBA364 Data Visualization (Major Elective 5) (3 credits)
- XXXXXX Free Elective 2 (3 credits)
Summer Semester
- IBA369 Practical Training in Data Science (Major Elective 6) (3 credits)
- IGE014 Aesthetics and Well-being for Life (3 credits)
- IGE012 Citizenship in Society and International Community (3 credits)
Fourth Year
First Semester
- IBA369 Practical Training in Data Science (Major Elective 6) (3 credits)
Program Tuition Fee
Career Opportunities
Marketing-related International careers
Online marketing manager, Social media manager, International business analyst, Market researcher manager
International Business-related related careers
Global business manager, International business analyst
Data Science-careers
Data analyst, Marketing analyst
Finance & Investment-related careers
Banker, Investor, Financial analyst, Securities analysts
Skills and Competencies for Business Administration Business Administration
Strategic Thinking, Operation Management
Digital Marketing
Branding, Customer Relationship and Engagement
International Business and Innovation
Global Business Strategy
Finance & Investment
Tax and Estate Planning
Data Science, Machine Learning Business, and forecast
Statistical Techniques
Business Communication & Negotiation
Cross-Cultural Competence
Facilities
Why study at Bangkok University International
Bangkok University provides a creative learning environment and a wide range of international programs. With our hands-on and practical curriculum, you will be equipped with an international mindset and professional skills for the globalized job market.
- International students from over 50 countries around the world.
- Creative learning environment.
- Strong connections with leading industry partners, alumni, and experts supporting graduates in landing their dream jobs
- Extensive partnerships & collaboration with leading global higher-education institutions.
- World-Class Programs led by highly qualified faculty.