Bachelor of Science in Sport Marketing
Midway, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
03 Mar 2025
EARLIEST START DATE
18 Aug 2025
TUITION FEES
USD 13,250 / per semester *
STUDY FORMAT
Distance Learning, On-Campus
* full-time rate per semester - full-time 12 to 19 hours
Introduction
The Sport Marketing program prepares our students to be well-trained business professionals by providing them with a comprehensive foundation of marketing communications and sports management principles delivered in a hands-on learning environment. This program hones students' critical thinking while providing an opportunity to combine marketing and management fundamentals with the sport industry. Graduates of the Sport Marketing program will possess a real-world skillset they can apply to the contemporary sport marketing field.
Admissions
Curriculum
Program Courses
- mco-201 - Introduction to Strategic Communication - 3 hours
- mco-220 - Advertising and Brand Promotion - 3 hours
- mco-301 - Public Relations - 3 hours
- mco-315 - Consumer Behavior - 3 hours
- mco-435 - Digital and Social Media - 3 hours
- mco-450 - Media Sales and Analysis - 3 hours
- spm-110 - Introduction to Sport Management Theory and Practice - 3 hours
- spm-200 - Sociocultural Dimensions in Sport - 3 hours
- spm-300 - Communication in Sport - 3 hours
- spm-315 - Financial Applications in Sport - 3 hours
- spm-330 - Sport Marketing - 3 hours
- spm-350 - Sport Sponsorship and Sales - 3 hours
- spm-410 - Internship - 3 hours
- spm-400 - Managing Sport Events - 3 hours
- bus-230 - Principles of Management - 3 hours
- mco-255 - Principles of Marketing - 3 hours
- mco-340 - Understanding Sport Audiences - 3 hours
- mco-400 - Product Merchandising and Sales Strategies - 3 hours
- spm-345 - Name, Image, and Likeness Essentials and Legal Aspects - 3 hours
- spm-450 - Sport Product and Service Development - 3 hours
General Education Hours - 40
Elective Hours - 23
Total Hours to Complete - 120
Program Outcome
- Students will evaluate and integrate information across the areas of management and marketing to plan processes and solve issues related to sport communications, merchandising, finances, events, and facilities.
- Students will apply ethical practices to the planning and execution of sports marketing efforts to achieve organizational goals with a strong commitment to diversity.
- Students will produce effective written and oral communications for specific sport contexts and target audiences.
- Students will demonstrate the ability to use critical analysis and reasoning to organize, lead, and evaluate sport marketing efforts.
- Students will integrate different perspectives to work collaboratively in a team environment to form new sports marketing ideas, strategies, and conclusions.
Career Opportunities
According to the Bureau of Labor Statistics, marketing management positions show 10 percent growth between 2021-2031. The median annual salary was $135,030 in May 2021. It is noted that a bachelor's degree is required for most marketing management positions.