Our BA Visual Communication degree offers you the exciting possibility to explore the intersection where illustration, design, and creative practice meet. Through this course, you will gain a solid grounding in the principles of communication as we encourage you to test and stretch your creative boundaries, whilst developing your individual artistic potential.

The bachelor program in Graphic Design and Visual Communication imparts theoretical, technological, and creative skills to create print and media works. Students are introduced to typography, logo design, corporate design, poster design, illustration, photography, film, motion design, editorial design, graphic design in public space, and web and app design.

Our hands-on Bachelor's program Visual Communication at the University of Europe for Applied Sciences (UE) features cutting-edge studios and seasoned instructors dedicated to bringing your creative ideas to life. We incorporate the latest design software and AI tools to enhance your creativity and offer deep insights into the media and advertising industries.

Communication Design Department leads the visual communication effectiveness of print, time-based and interactive media with design education. The focus is on design thinking and design making towards ethical, creative and trendsetting practices across a variety of media.

The Graphic Designer plays a key role in all projects that involve visual communication. From publishing to packaging, corporate identity to exhibits, signage to advertising. Graphic Design is a multidisciplinary profession that combines various elements of communication (signs, fonts, colours and images) to define forms of expression that must always be original and contemporary.

Digital cinema has unleashed a true revolution in the way we conceive, produce and enjoy the seventh art. Thanks to technological advances, we now have the power to create dazzling images, striking visual effects and narratives that immerse the viewer in a universe of infinite possibilities. Our digital cinema training will take you on an exciting journey where you will explore and hone the essential techniques and skills to become a versatile filmmaker.

In the Indigenous Visual Culture program, you will be inspired to learn from the creative traditions of of First Nations, Métis and Inuit art and design practices. The program includes studio-based courses where you make your own art and design. It also includes studying the visual, cultural, social and political history of Indigenous peoples.

The Graphic Design concentration within the Visual Communication degree program focuses on the art of communication using images and typography within a wide range of print and digital applications and settings. It exists at the convergence of business and creativity.

Bachelor in Visual Communication Design focuses on establishing a sustainable internationalized collaborative education mechanism; pioneer the implementation of the "Art + Technology" practical teaching model; deeply cooperate with the top three leading enterprises in the national industry.

This programme is designed to provide you with both the practical skills and theoretical knowledge essential for a thriving career in advertising and PR. The degree is grounded in the fundamentals of communication, and our interdisciplinary approach offers a comprehensive exploration of related subjects such as business, marketing, and visual culture. You’ll also gain hands-on experience with media production, equipping you to excel in media and creative industries.

You will gain a deep understanding of visual culture, media, and communication, introducing you to the evolution of visual forms and their impact on society. You will also be able to pair theory with practical applications, allowing you to start honing your creative skills.

The Bachelor of Arts degree in Visual Communication Design prepares students for the graphic design and illustration professions. Students develop technical understanding and design skills in the organization of imagery and typography to communicate information in two-dimensional and three-dimensional forms. Students produce work for print, motion, video, screen displays, and interactive experiences, as well as package design, exhibition design, and environmental wayfinding.