The University of West Alabama's online bachelor's in integrated marketing communications is the perfect window into a fruitful career in sports marketing and media. With a concentration in sports communication, you'll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.

Bachelor in Sports Management (Hons.) + Master addresses the specific needs of international sports organizations. Therefore, the program has been designed from the outset as a sports management degree, rather than a business degree with some attached sports modules. Learning in this sports-rich environment offers numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and undertake a placement with a local sports organization – alternatively, you may choose to complete your placement with an international partner.

By studying sport management as a profession, you will have the ability to manage sport entities and companies, manage specific areas of the industry itself such as sport event management, marketing, and sponsorship in clubs, human resources or the area of finance, specialising in areas specific to the sport industry such as athlete management, volunteering, events, among others.

Have an eye for talent? The first step toward your future career as a scout or analyst begins with a degree in Performance Analysis and Talent Identification. This two-year accelerated degree gives you a head start as you look to begin your career in elite sport. This programme offers you the flexibility to study on campus, online and within a professional workplace.

Prepare to join the next generation of sports media professionals by building your skills in multimedia production, writing/storytelling, social media and sports communication. Rider’s B.A. in Sports Media is designed to help you acquire the diverse skills and competitive edge that sports media employers seek. As a student in this program, you’ll build a solid foundation in journalism, public relations and marketing. Courses in the major will give you the opportunity to specialize in sports-related communications (written, multimedia and social media) for a wide variety of audiences.

The Sports Media Studies major combines coursework from multiple academic disciplines to prepare students to work in the dynamic, exciting fields of sports journalism, sports broadcasting, digital sports production, and sport media relations. Students will enjoy internships in high school athletics, within college/university athletic departments, newspapers, media outlets, and sports businesses.

The way we watch and follow sports may change, but the role of the sportscaster continues to serve as an essential part of the audience’s experience.

The Sport Marketing program prepares our students to be well-trained business professionals by providing them with a comprehensive foundation of marketing communications and sports management principles delivered in a hands-on learning environment.

Teams, companies, and organizations in the field of sports business are rapidly moving into social, mobile, and digital spaces while targeting opportunities to create content, control their messages, generate revenue, and create fan branding. The Sports Marketing & Media curriculum provides opportunities for you to contribute to the new demands of the evolving field of sports business, particularly from a position where digital art, design, communication, distribution, and marketing intersect.

Get practical preparation for a career in sports journalism with our BA (Hons) Sports Journalism degree course. You’ll get the chance to develop the skills to cover a range of sports stories for print, digital, TV and radio, including covering live matches and competitions, interviewing key figures and running collaborative liveblogs. You’ll also explore the global impact of sports journalism on audiences. Students will be armed with mobile reporting kits to work as real reporters from day one.

Can't get enough sports? Consider a career in sports media! One of the fastest growing areas of communication, this degree offers you the nuts and bolts of journalism and PR that is sports-centric. We will prepare you to work in the industry as a sports reporter or broadcaster, photojournalist, commentator, or in the public relations industry as a sports promoter or information director.

California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related.

Sports is a multi-billion dollar industry. Get the training and insight to work everywhere, from professional beats to the front offices of teams followed by millions. Learn the practical elements of being a broadcaster or journalist in an ever-growing market and the history of sports to understand the context of what you’ll be covering.

As a reaction to the intense transformational processes in the branches of sport, media and communication, the German Sport University offers a nationwide unique university study programme in B.A. Sport Journalism. This is focused on the fields of journalism, media practice, sports practice and communications science studies.