BESIGN School offers its students a unique opportunity to stand out by specializing as early as their second year of the Bachelor’s program. This option will be pursued in the third year. The students have the chance to immerse themselves in a world of exciting discoveries with three distinct specialization options. At BESIGN School, design education remains comprehensive, but each student has the opportunity to shape their own customized learning journey to achieve their unique goals.

Design can be defined as the personification of methods and technologies. It provides new solutions by educating people to generate value for the world that surrounds us. Design has always been a powerful engine of social, aesthetic and thinking progress.

This course equips you for a career in product design, industrial design or in the product development sector, and is aligned to the way the design process is conducted in the industry today. You will develop your creativity, backed by a thorough understanding of engineering issues, to ensure that products can be manufactured within the constraints of time, cost and quality.

To meet the needs of the students and society, this scheme has been developed to equip students with specialised skills in product design and development, marketing, process control and optimization in complex organizations and businesses, in a global context. An integrative and problem-based teaching and learning approach is adopted in the scheme, helping students to develop their engineering knowledge as well as their communication, team-playing, management and self-learning skills.

People that take this study usually end up as: Product Designer, UX / User Experience Designer, UI / User Interface Designer, Interaction Designer, Service Designer, CX / Customer Experience Designer, CX / Customer Experience Manager, Strategic Designer, Product Manager

The BFA in Fashion Product Development encompasses the process of fashion product development that requires understanding and knowledge of the consumer, market, and trends, textiles and raw materials, product concept and line development, and sourcing and manufacturing. Drawing from their design courses, students will apply a high level design aesthetic to develop products that are appropriate for a brand and their target customers. Students will learn the hand drawing and drafting skills and the technical skills needed to produce detailed and accurate technical drawings and flat patterns using industry standard computer software. BFA graduates will be capable of working in various roles in a product development team.

UX/UI designers straddle the disciplines of cognitive sciences, market research, emerging technologies, product development, and design to create seamless experiences for mostly digital products, services, and processes. They are curious about human behavior and how design can improve the tech experience for customers in an ever more complex world.

The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competencies by stepping in not just on the product - the visible part of a project - but also on the related service, the intangible part connected to the relation among product, user, and the surrounding system.

The three-year course in Interior and Furniture Design trains professionals able to participate in the whole design process: from the first sketches to the final project. The goal is training The course trains Interior Designers specialized in furniture, who are able both to manage and carry out a project focused on the organization of spaces and interior decoration, with a design-oriented attitude.

With links to the design industry, collaboration with agencies, placement opportunities, and support to launch business start-ups, this course aims to develop the product designers of the future. Lincoln's Product Design degree concentrates on the generation, delivery, and communication of ideas that challenge conventional thinking and open up new markets.

Product Design and Technology (PDT) is a learning environment that cultivates exploration and creativity. Here design students are challenged to question norms and create innovative solutions that positively affect future life experiences. Our values lie in human-centred, responsible and collaborative approaches with technological know-how.

General skills: Ability to analyze and synthesize, making decision-making effective for solving problems. Achieving this competence implies being able to gather, analyze and synthesize relevant data, in order to make decisions that imply solving the problems raised or detecting them, be they of a theoretical or practical nature, with the ultimate aim of transmitting the conclusions. obtained.

The Transportation Designer is a professional concerned with designing the primary means of transport and capable of designing a number of different kinds of vehicles, such as motorbikes, yachts, and mobility systems. The Transportation Designer is able to reconcile aspects of style, technique, aerodynamics, production feasibility, and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements along with the social trend and the economic background in which he is operating.

The specialization in Product Design -which is equivalent to a University Degree (240 ECTS) – provides future professionals with the knowledge and skills they need to design products bearing in mind the user and their surroundings, ergonomics, social value, technology and the materials needed to create a “good design”.

The three-year course in Interior and Product Design prepares students to design objects used in various fields, as well as private and public spaces.