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26 Bachelor Programs in Journalism and Mass Communication Communication Marketing Communication 2024



  • Bachelor
  • BSc
  • BA
  • BBA
  • Journalism and Mass Communication
  • Communication
  • Marketing Communication
Fields of study
  • Journalism and Mass Communication (26)
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Bachelor Programs in Journalism and Mass Communication Communication Marketing Communication

A bachelor’s degree builds on the foundation of a secondary education to provide more in-depth knowledge and training in a chosen field. The degree is a requirement for many careers, and can be used to lay the groundwork for further studies at the graduate level. A bachelor’s generally takes three to four years to complete.

What is a Bachelor in Marketing Communication? Students who pursue this field are embarking on a fast-paced and exciting career. Marketing communication professionals increase interest for brand names and products, create ad campaigns, and integrate various media exposures for consistency. Training may include class work as well as an internship, providing both theoretical and practical instruction. The program concentrates on developing written and oral language proficiency with an emphasis on relating ideas and information. Courses explore all modes of communication and human interaction. Students gain an understanding of public relations, print journalism, and the various forms of social media. Studies also include business subjects such as marketing strategy and communications management.

Personal benefits of the program include development of better communication skills. This leads to increased clarity in expression of thoughts and ideas. Studies in human interaction can improve interpersonal relations through a heightened awareness of how others perceive what they see and hear.

Bachelor programs in marketing communication are available worldwide and differ in length and course requirements. Cost varies according to school, location, and curriculum. Students should research their options and select the opportunity that best meets their needs and goals.

Career prospects for graduates are excellent. Businesses and organizations are in need of professionals to integrate marketing campaigns and stay abreast of new ways of advertising. Examples of job descriptions include communications advisor, marketing planner, public relations specialist, and communications manager. Global opportunities are available with international firms. Students can also specialize in digital media or mass communications, opening further opportunities in journalism, broadcasting, and e-commerce.

To begin your career in the dynamic field of marketing communication, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.