Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Contemporary Media Studies, Principles of Public Relations, Digital Illustration and, Marketing Fundamentals, Consumer Behaviour and Creative Practice.

VFX will focus on getting the basics right. The students will be exposed to drawing and concept sketching techniques, creative thinking for visual design, understanding the importance of research and analysis in conceiving a concept.

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which businesses operate - Management, Law, Economics, Entrepreneurship, Marketing, People Management, and Accounting, with a specific focus on issues involved in managing services.

APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which businesses operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting.

Students will be equipped with knowledge and understanding of historical events and global development in the field of international relations. Besides, students will also be exposed to political ideologies, issues in world politics, the impact of major revolutions in international affairs as well as the issues related to sustainability and environmental politics.

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which businesses operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting.

Industrial Design is the professional practice of designing products used by millions of people around the world every day. Every product you have and interact with in your home is the result of a design process and thousands of decisions aimed at improving your life through design.

As the 4th Industrial Revolution (IR4.0) takes over the world, we are seeing an upward trend of the amalgamation of Digital Technology with Business. As businesses infuse digital technology within their operations, Digital Transformation elevates customer experience, and transforms business models and operating models within the organization.

APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.

This degree will open up a whole world of career and consultancy opportunities. Graduates are working in areas including computer, sports goods, gym equipment, watch design, automotive design, and packaging. Some graduates set up their own businesses or go into marketing, model making, graphics, computer games design, design management and teaching.

B.A.C. offers the UK Transfer Programme (Business) where students are given the opportunity to complete either a 1+2 (1 year at B.A.C. and 2 years at a partner university) or a 2+1 (2 years at B.A.C. and 1 year at a partner university).

This dedicated degree will give you the practical skills and the vital knowledge you need for a career in the hospitality, tourism and event management industry.

The BA (Hons) in International Relations aims to produce graduates who are reflective and critical learners, with a global perspective, and who are prepared for the world of work.