Students will be equipped with theoretical and conceptual framework of media and communication as a discipline. In addition, students will also be exposed to the basic understanding of the context within which media and communication industry operate through modules such as Contemporary Media Studies, Principles of Public Relations, Digital Illustration and, Marketing Fundamentals, Consumer Behaviour and Creative Practice.

BA (Honours) in Graphic Design program develops students’ distinctive personal visual styles through exciting and challenging practical and theoretical projects. Students will be equipped with essential professional, creative, intellectual, and technical skills.

VFX will focus on getting the basics right. The students will be exposed to drawing and concept sketching techniques, creative thinking for visual design, understanding the importance of research and analysis in conceiving a concept.

Students will learn fundamental skills required by every tourism management professional, and the basic understanding of the context within which businesses operate - Management, Law, Economics, Entrepreneurship, Marketing, People Management, and Accounting, with a specific focus on issues involved in managing services.

BA (Hons) Marketing program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world. Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

B.A.C. offers the UK Transfer Programme (Business) where students are given the opportunity to complete either a 1+2 (1 year at B.A.C. and 2 years at a partner university) or a 2+1 (2 years at B.A.C. and 1 year at a partner university).

The Business Studies Programme is designed to prepare students for entry-level employment and future managerial positions in a variety of commercial, industrial and service organisations

In this programme, students gain, develop and demonstrate the knowledge, understanding and skills in Interior Architecture and Design.

This dedicated degree will give you the practical skills and the vital knowledge you need for a career in the hospitality, tourism and event management industry.

Many economists estimate that tourism is the world’s single biggest industry both in monetary and employment terms. Tourism has become a lifestyle choice for a majority of the population in the developed world.

The Bachelor of Arts in Law Enforcement (Investigation) programme expose students to various crimes and the world of security, law enforcement and investigations.

The program is focusing on both marketing principles and business practices.

Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management, and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients.

The BA (Hons) in International Relations aims to produce graduates who are reflective and critical learners, with a global perspective, and who are prepared for the world of work.

The BA (Hons) Music Performance is focused on Western art music, with training in practical musicianship, music theory, and academic knowledge. It is a practice-based, creative degree program in which you would be expected to practice individually, rehearse in ensembles, and perform in both contexts. During your studies, you will also gain knowledge in music theory, music history, composition, arrangement, music technology, and music education.