A significant emphasis is placed on material knowledge, with a strong connection to local artisans and the artisanal heritage of Italy, known for its excellence in craftsmanship. Students learn to select suitable materials for their projects and collaborate with skilled artisans experienced in working with these materials.

Today’s spaces, furniture, and products are waiting to be renewed by the talent, intuition, and skills of tomorrow’s designers, RUFA graduates. The designer is the main actor of the contemporary lifestyle. Thanks to his studies in specific subjects, RUFA Designer is a professional able to lend his authorial work to interior architecture, product design, multimedia, and interactive works.

The Three-year course in Communication Design gives a strategic, cultural and operational preparation for future designers in the communication field. Contemporary communication scenario requires highly specialised professionals, able to work with a cross-disciplinary approach, managing technology and maintaining a constant balance between creativity and strategic thinking. The course offers four specialisations: Communication Management, for the management of brand identity through development strategies and communication plans; Event and PR, for the design and realisation of product related events, or aimed at creating value for a brands or projects; Copywriting and Content Design, for the production of visual or textual storytelling, that has to be coherent with the chosen online and offline media; Art Direction, for management and creation of expressive and brand oriented iconographic languages. Professional opportunities – Digital PR, Event Specialist, Project Manager, Copywriter, Content Specialist, Creative Specialist, Account Manager, Community Manager, Editor, Art Director.

The three-year course in Interior and Furniture Design trains professionals able to participate in the whole design process: from the first sketches to the final project. The goal is training The course trains Interior Designers specialized in furniture, who are able both to manage and carry out a project focused on the organization of spaces and interior decoration, with a design-oriented attitude.

The Transportation Designer is a professional concerned with designing the primary means of transport and capable of designing a number of different kinds of vehicles, such as motorbikes, yachts, and mobility systems. The Transportation Designer is able to reconcile aspects of style, technique, aerodynamics, production feasibility, and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements along with the social trend and the economic background in which he is operating.

The Interior Designer interprets the urban changes by identifying roles, services, lifestyles, and aesthetics of the interior space. This professional restyles the public image of cities, working for hotels, restaurants, cafes, shops, malls, merging urban with the intimacy and rest place for excellence: home. Interior Designers - space artisans - embody the primary professional roles of contemporary times, when market and politics influence the transformation of existing spaces as well as city expansions.

Throughout the history of cinema, Rome has enticed filmmakers, featuring as the backdrop – and sometimes the starring character – of countless iconic productions, from epic dramas to romantic comedies to documentaries. AUR’s Film program is unique in being the only degree program of its kind to be taught in English and based in Italy, with the added bonus of having its seat in a city so important to the subject.

The BA in Graphic Design from Florence Institute of Design is a 3-year Bachelor of Arts Degree, issued in collaboration with Goldsmiths, University of London. This programme instils an appreciation for the fusion of artistry, research, and technical expertise which is then reinterpreted to develop your own creative voice and cultural perspective.

Upon successful completion of the study program students receive an international private BIM - Bachelor in International Management - Design Management degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

Bachelor of Arts in Comics and Illustration is the curriculum of the Bachelor of Arts in Graphic Design that prepares professionals to enter the world of comics and illustration and enables them to tell stories by giving shape to their own style and technique. Students acquire art skills such as composition, visual communication, inking, anatomy, and perspective.

The Graphic Designer plays a key role in all projects that involve visual communication. From publishing to packaging, corporate identity to exhibits, signage to advertising. Graphic Design is a multidisciplinary profession that combines various elements of communication (signs, fonts, colours and images) to define forms of expression that must always be original and contemporary.

The course in Graphic Design focuses on training visual communication experts. This professional figure works on complex “communication systems” through different media, having knowledge of advanced editing software, professional printing and production methods. The contexts students operate in are graphic design studios, which are progressively expanding in different fields: product design, communication, fashion, photography, but also corporate communication and design areas, publishing companies, web, advertising agencies and TV production.

Main goal of the course is training students to design spaces merging feelings and perceptions with a rigorous functional disposition. They learn to interact with the Italian design system, that complex and unique network of relations among Italian/international Designers, schools, Made in Italy businesses producing furniture/lamps and customer companies. Students learn those expressive tools that allow developing, assessment, and explain a project from the briefing to the final creation and communication: the pencil, 3D modeling, and rendering software.

The curriculum for AUR’s Interdisciplinary Studies degree leaves ample room for personal variation so that students, in conjunction with their academic advisor can tailor their studies to their own particular interests. This program is recommended for students whose interests do not fall under a single conventional academic heading.

The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project. Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices. The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF)