The interdisciplinary programme builds on the International Studies degree model to foster an integrated awareness of global forces today combined with extensive language training in Spanish/German/French/Japanese/Chinese. The course covers a wide spectrum from history, politics, and international relations to cultural studies and modern languages.

Adhering to the long-standing international teaching philosophy of Zhejiang University, the GCM program is committed to training entrepreneurs and future business leaders who combine interdisciplinary knowledge, expertise in financial and business analysis, and a deep understanding of China's business environment to excel in China and compete globally. Students will graduate with bilingual proficiency in Chinese and English, cross-cultural communication skills, and a solid foundation of knowledge about China.

This degree is the core undergraduate programme in the School of International Studies. Building on the foundation training in Year 1, the core modules in Years 2-4 are designed to enhance students' knowledge and understanding of past and present societies and cultures, especially in Europe, North America and Asia.

The programme provides you with an opportunity to study a wide range of subjects, including contemporary mass media, journalism, new digital communications, the history of European and American societies, communications theory, the psychology of communications, arts and communications and cultural studies.

Students will be cultivated to meet the needs of Chinese modern international society all-round development of the professional training, mainly engaged in Chinese language teaching Chinese teachers. In addition to Chinese spoken and written language ability, students will have a solid Chinese foundation and professional theoretical knowledge.

The major in digital media art includes majors in communication, computer science, and electrical and electronic engineering. It seeks to develop students' digital media production skills and apply their practical results to digital media platforms that occupy an important position in contemporary media development.

BA in Electronic Information Engineering

The Graphic Communication pathway Communication will enable you to realise your potential as a creative practitioner and a problem-solving designer. You will gain professional knowledge of design, brand identity and advertising, user experience, motion graphics, expressive design and web design.

Who needs to attend these two programs? Those who want to attend professional courses (English language teaching and Chinese language teaching are provided), please click here to know more

Develop your creative and academic skills with our exciting, innovative course in Graphic Communication. You’ll get to experience the constantly evolving world of graphic design, advertising and motion graphics, as well as our invaluable industry links.

This course will enable you to realize your potential as a creative practitioner and a problem-solving designer. You'll gain professional knowledge of design, brand identity and advertising, user experience, motion graphics, expressive design, and web design. You're taught in studios and workshops developing live briefs. We offer studio visits, professional portfolio advice, and one-to-one tutorials. We aim to provide you with a varied and professionally designed learning experience using state-of-the-art facilities. Many of our graduates are now working with leading design groups and advertising companies.

The Department of Art & Design, one of the most distinctive departments in Hefei University, has developed its running mode featuring industry and education combination after years of exploration. It offers six undergraduate specialties, i.e., Industrial Design, Product Design, Visual Communication Design, Environmental Design, Animation, Art, and Technology. At present, the department has 1,200 full-time students and a faculty of 60 including three professors and 6 associate professors. The department has over 10 visiting professors from Hannover University of Applied Sciences of Germany, Magdeburg University of Applied Sciences, Hanbat University of Korea, Taiwan Ming Chuan University and Yunlin University of Science and Technology. To expand the visions of students, corporate executives and experienced designers are invited and lectures are given on a regular basis.

This major cultivates basic theories, basic knowledge and skills in advertising, communication, marketing, economics, sociology, etc., has a good professional ethics and professional service spirit, and is proficient in the use of modern communication technology and communication tools. Have a keen insight into development, industry conditions and changes in consumption patterns, and be able to specialize in advertising management, advertising copywriting, advertising production and design, advertising creativity and planning, and other practical work related to advertising communication in enterprises, institutions and government management departments Applied Talents.

首都体育学院first-class undergraduate major in Beijing, and it effectively meets the major development strategies and industry development needs of Beijing in the new era with professional talent training. Cultivate to adapt to the requirements of socialist construction with Chinese characteristics in the new era, have modern news communication concepts and an international vision, be familiar with the development of the sports industry, systematically master sports communication theories and skills, be able to adapt to the all-media working environment, have the ability to report in news, Excellent talents in the fields of publishing, publicity, sports, etc. who are engaged in planning and writing, editing and commenting, hosting releases, audiovisual production, new media operations and other cultural communication work.

The program, with information and communication engineering, electronic science and technology, computer science and technology as key subjects, fosters special talents with professional knowledge in electronic information engineering, electromagnetic field and microwave technology, signal and information processing, circuits and systems, who can work in research, design, manufacture, and operation in the field of information technology, or in the information technology research and equipment development in the departments of national economy and national defense industry.