Introduction
Since September 2020, SBC and USST offer students a fantastic and unique opportunity to earn both a British bachelor degree and a Chinese bachelor degree. If international students have a strong desire to learn Chinese, they can be dual enrolled. After four years of study at SBC, students can earn both a British bachelor degree certificate from the University of Huddersfield and a Chinese bachelor degree certificate from the University of Shanghai for Science and Technology (USST).
Programme Aims
This major cultivates applied and compound talents who can adapt to the needs of the development of international exhibition industry, have a solid knowledge base of exhibition economy, broad international vision, innovative spirit and practical ability, and be engaged in planning, design and management in the exhibition industry. The course facilitates students:
Master the knowledge of Humanities and science;
Master the basic knowledge of economics and business;
Master the basic knowledge of exhibition management;
Master the professional theoretical knowledge of exhibition;
Have certain Exhibition professional skills and practical ability;
Have a broad international vision and strong cross-cultural communication ability;
Have the ability of project organization and management;
Have the consciousness of innovation and lifelong learning and the ability to adapt to development.
Characteristics
The Events Management degree offered by the University of Shanghai for Science and Technology (USST) and the University of Huddersfield at SBC are ideal for students wishing to advance their knowledge, skills and career prospects in events management and achieve further career or academic development in a bilingual environment.
This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship. Besides, the school employs a wide variety of assessment methods involving individual presentations, group presentations, assignments, group reports, feasibility studies and examinations.
Curriculum
lIn the first year, the modules are designed for cultivating students to have basic academic recognition and skills in some fundamental subjects. Students will learn courses below:
核心数学
Core Mathematics
English
商务研究
Investigating Business
English
自主学习与思辨方法
Personal Learning and Thinking Skills
English
程序设计及实践
C Programming and Practice
Chinese
法律与金融环境
Legal and Financial Environment
English
商业竞争环境
Competitive Business Environment
English
学术英语技能
Academic English Skills
English
体育（1）和（2）
P.E.1 and P.E.2
Chinese
lIn the second year, there will be more core modules that refer to the key knowledge of events management whilst equipping some important subjects of management, website system design, finance and professional English. Students will learn courses below:
管理学原理
Principles of Management
Bilingual
社会调查
Social Survey
English
会展网络系统设计与建设
Events Website System Design and Construction
Chinese
广告与营销传媒
Principles of Advertising and Marketing Communication
English
行业技术与金融
Professional Skills and Finance
English
会展餐饮
Events Catering
English
会展管理运营
Events Operations Management
English
会展行业研究
Events Industry Studies
English
专业英语运用
Professional English as a Foreign Language 1
English
体育（3）和（4）
P.E.3 and P.E.4
Chinese
lIn the third year, all course will focus on professional knowledge that is directly related to events management. Students will learn courses below:
会展财务管理
Financial Management for Events
Chinese
会展信息管理及软件实习A
Events Information Management and Software Practice A
Chinese
会展会务与流程管理
Meetings, Incentives, Conferences and Exhibition Management
English
会展设计
Design for Events
English
会展现场管理
Managing the Live Event
English
会展消费者行为学及体验营销
Consumer Behavior and Experiential Marketing
English
会展人力资源管理
Human Resources Management for Events
English
专业英语应用2
Professional English as a Foreign Language 2
English
会展财务管理设计
Events Financial Management Project
Chinese
lIn the final year, practical experiences and the critical thinking about the questions of the real world is included in the course design of this year. Students will learn courses below:
创造性思维及能力管理
Creativity and innovation in Context
English
战略管理
Global Business Strategy
English
专业实习
FieldWorks
Depends
优秀人才（国际）领导力培养计划
Outstanding Talents (International) Leadership Training Program
English
环境管理
Environmental management
English
全球会展与节庆管理
Global Events and Festivals
English
会展研究方法与项目
Research Methods and Project
English
学生体质健康标准测试
Student's Physical Health Standard Testing
Chinese
Career Prospects
Career Service & Development Centre(CSD) of SBC is committed to enhancing independent learning, career employability, social adaptability and cultural awareness by developing a systematic competency model within a global context, and ultimately facilitating career success for students and alumni. Thus far SBC has established long-term strategic partnerships with 200 leading employers and professional consultancy institutions, centring on a dynamic curriculum that will enable the development of graduate employability skills fostered through a range of work-related opportunities including student placements, student internships, student part-time and volunteer activities, company visits, a vocational instructors committee, corporate scholarships, small job fairs, mock interviews, and corporate social responsibility projects.
Business Programme (Business Management and Events Management) corporate partners include Louis Vuitton, H&M, ZARA, NIKE, HSBC, Standard Chartered Bank, KPMG, DTZ, Nürnberg Messe, Reed Exhibitions, Riviera Events, Saatchi & Saatchi, MSL China, MMI, Edelman, Touch Media, VNU Exhibitions and other leading companies.
Engineering Programme (Mechanical Engineering and Electrical and Electronic Engineering) corporate partners include Siemens, Ingersoll Rand, Philips, Continental Automotive System, LENZE, SKF, Machaire, Lectra, ICD Security Systems, IMI, EMERSON, Valeo, Bosch, Haworth Furniture, FESTO, Autoliv and other leading companies.
As a consequence of the distinctive nature of the programme, students will be enabled to apply their knowledge, deepen their workplace insights, make value judgments, communicate, and provide evidence of their achievements related to the development of employability skills.
Entrance Requirements
Academic Requirement
GCSE/IGCSE: Successful completion of 5 modules, including Maths and English, with grades of 4 or above. (CCCCC for pre-2017 students)
IB: 22 points
A Level: One E Grade from a UK A-Level board
*For entry requirements of Dual Bachelor Degrees Programme from your own country please contact the international office at international@sbc.usst.edu.cn
English Language Requirements
IELTS
5.0
TOEFL iBT
35
PTE Academic
36
LanguageCert IESOL
B1 High Pass
SBC Entrance Test
Pass
Chinese Language Requirements
HSK 3 or above.
*For more information about HSK test please look at the official website of this test. http://www.chinesetest.cn/index.do
