Since September 2020, SBC and USST offer students a fantastic and unique opportunity to earn both a British bachelor degree and a Chinese bachelor degree. If international students have a strong desire to learn Chinese, they can be dual enrolled. After four years of study at SBC, students can earn both a British bachelor degree certificate from the University of Huddersfield and a Chinese bachelor degree certificate from the University of Shanghai for Science and Technology (USST).
This major cultivates applied and compound talents who can adapt to the needs of the development of international exhibition industry, have a solid knowledge base of exhibition economy, broad international vision, innovative spirit and practical ability, and be engaged in planning, design and management in the exhibition industry. The course facilitates students:
Master the knowledge of Humanities and science;
Master the basic knowledge of economics and business;
Master the basic knowledge of exhibition management;
Master the professional theoretical knowledge of exhibition;
Have certain Exhibition professional skills and practical ability;
Have a broad international vision and strong cross-cultural communication ability;
Have the ability of project organization and management;
Have the consciousness of innovation and lifelong learning and the ability to adapt to development.
The Events Management degree offered by the University of Shanghai for Science and Technology (USST) and the University of Huddersfield at SBC are ideal for students wishing to advance their knowledge, skills and career prospects in events management and achieve further career or academic development in a bilingual environment.
This course is designed to produce graduates equipped with the skills, knowledge and competence to manage events, who can engage with specialists in planning and executing a range of routine and complex events. This may include venue selection, public safety and crowd control, the provision of staffing, marketing, design and staging, music promotion and sponsorship. Besides, the school employs a wide variety of assessment methods involving individual presentations, group presentations, assignments, group reports, feasibility studies and examinations.
lIn the first year, the modules are designed for cultivating students to have basic academic recognition and skills in some fundamental subjects. Students will learn courses below:
Personal Learning and Thinking Skills
C Programming and Practice
Legal and Financial Environment
Competitive Business Environment
Academic English Skills
P.E.1 and P.E.2
lIn the second year, there will be more core modules that refer to the key knowledge of events management whilst equipping some important subjects of management, website system design, finance and professional English. Students will learn courses below:
Principles of Management
Events Website System Design and Construction
Principles of Advertising and Marketing Communication
Professional Skills and Finance
Events Operations Management
Events Industry Studies
Professional English as a Foreign Language 1
P.E.3 and P.E.4
lIn the third year, all course will focus on professional knowledge that is directly related to events management. Students will learn courses below:
Financial Management for Events
Events Information Management and Software Practice A
Meetings, Incentives, Conferences and Exhibition Management
Design for Events
Managing the Live Event
Consumer Behavior and Experiential Marketing
Human Resources Management for Events
Professional English as a Foreign Language 2
Events Financial Management Project
lIn the final year, practical experiences and the critical thinking about the questions of the real world is included in the course design of this year. Students will learn courses below:
Creativity and innovation in Context
Global Business Strategy
Outstanding Talents (International) Leadership Training Program
Global Events and Festivals
Research Methods and Project
Student's Physical Health Standard Testing
Career Service & Development Centre(CSD) of SBC is committed to enhancing independent learning, career employability, social adaptability and cultural awareness by developing a systematic competency model within a global context, and ultimately facilitating career success for students and alumni. Thus far SBC has established long-term strategic partnerships with 200 leading employers and professional consultancy institutions, centring on a dynamic curriculum that will enable the development of graduate employability skills fostered through a range of work-related opportunities including student placements, student internships, student part-time and volunteer activities, company visits, a vocational instructors committee, corporate scholarships, small job fairs, mock interviews, and corporate social responsibility projects.
Business Programme (Business Management and Events Management) corporate partners include Louis Vuitton, H&M, ZARA, NIKE, HSBC, Standard Chartered Bank, KPMG, DTZ, Nürnberg Messe, Reed Exhibitions, Riviera Events, Saatchi & Saatchi, MSL China, MMI, Edelman, Touch Media, VNU Exhibitions and other leading companies.
Engineering Programme (Mechanical Engineering and Electrical and Electronic Engineering) corporate partners include Siemens, Ingersoll Rand, Philips, Continental Automotive System, LENZE, SKF, Machaire, Lectra, ICD Security Systems, IMI, EMERSON, Valeo, Bosch, Haworth Furniture, FESTO, Autoliv and other leading companies.
As a consequence of the distinctive nature of the programme, students will be enabled to apply their knowledge, deepen their workplace insights, make value judgments, communicate, and provide evidence of their achievements related to the development of employability skills.
GCSE/IGCSE: Successful completion of 5 modules, including Maths and English, with grades of 4 or above. (CCCCC for pre-2017 students)
IB: 22 points
A Level: One E Grade from a UK A-Level board
*For entry requirements of Dual Bachelor Degrees Programme from your own country please contact the international office at email@example.com
English Language Requirements
B1 High Pass
SBC Entrance Test
Chinese Language Requirements
HSK 3 or above.
*For more information about HSK test please look at the official website of this test. http://www.chinesetest.cn/index.do