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See Bachelor Degrees in Marketing Studies in Australia

A bachelor's degree is an undergraduate degree that is offered by universities and colleges when students complete a program of study. Most bachelor courses last three or four years with some lasting up to seven years.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Australia is an island country and continent of the southern hemisphere, in the SW Pacific, a member state of the Commonwealth.

Bachelor's Degree in Marketing Studies in Australia

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6 Results in Marketing Studies, Australia

Avondale College of Higher Education

Avondale’s marketing program will allow you to understand and utilize the various tools and frameworks used to develop effective advertising strategies. ... [+]

Bachelor of Business in Marketing Course Overview

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy.

Marketing Major Overview

Avondale’s marketing program will allow you to understand and utilize the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behavior, strategic principles, and understanding external and internal factors that impact the performance of a business.... [-]

Australia Cooranbong Wahroonga
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English
Full-time
Part-time
3 years
Campus
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University of Southern Queensland (USQ)

Are you creative, self-motivated, like to work in a team, organized but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Busin ... [+]

Deliver value to customers and organizations

Are you creative, self-motivated, like to work in a team, organized but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organization to their best potential for maximum gain in the marketplace.

The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organization to complete a project.... [-]

Australia Toowoomba Springfield Australia Online
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English
Full-time
Part-time
3 years
Campus
Online
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University of South Australia Online

Digital technology is changing the marketing landscape which means it's an exciting time to join the industry. With a focus on providing leading-edge marketing knowledge ... [+]

Best Bachelor's Programs in Marketing Studies in Australia. Degree overview Develop a broad skill set in brand management, advertising, retailing, strategic marketing, market research, as well as business intelligence and analytics. Explore consumer psychology and the scientific laws of brand growth. Be guided by experts who conduct world-class research at the Ehrenberg-Bass Institute for Marketing Science and advise global brands like P&G, Nestle and ESPN. Combine creative thinking with data analysis to create marketing strategies that achieve organisational goals. University of South Australia is a global leader in Brand Management research1 University of South Australia Business School is in the top one per cent worldwide2 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018. Ranked in the Top 10 nationally for Business and Economics3 ... [-]
Australia Adelaide
January 2020
English
Full-time
Part-time
3 years
Online
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La Trobe –Didasko

The La Trobe University Bachelor of Applied Business (Marketing major) will provide you with a foundation of business and key marketing skills. The skills and knowledge a ... [+]

Course description

The La Trobe University Bachelor of Applied Business (Marketing major) will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world.

Those seeking to change careers, move into a new marketing/sales-related role or start their own enterprise will find the content of this course invaluable. The Marketing major is designed for roles requiring a good working knowledge of research skills, market and consumer analysis, media planning and marketing strategies. This is also invaluable when working with external media and marketing-related agencies.... [-]

Australia Melbourne
January 2020
English
Full-time
Part-time
1 - 3 years
Online
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University of Wollongong Faculty of Business

Public relations (PR) is about managing information between private and public spaces between organizations and stakeholders, individuals and the public, or a combination ... [+]

Public relations (PR) is about managing information between private and public spaces between organizations and stakeholders, individuals and the public, or a combination of these. The key is effective communication and the way this information is planned and executed. Public relations can create goodwill and a favorable public image that helps shape and maintain the reputation of an organization, event or person.

This degreeAfter a common first year in business, you can major in PR from your second year. If you enjoy writing and communication then the PR major may be right for you with roles such as media relations assistant, digital communication consultant, public relations manager, communications manager or corporate communications specialist.You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning.What you will studyThe degree covers a variety of subjects, including business communication, PR concepts, PR writing, advertising and creative strategies, digital marketing, corporate identity and branding, marketing communications, and PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media. You will also learn how to evaluate the cultural and organizational contexts, key trends and ethical issues influencing contemporary PR, and be able to critically evaluate the role of PR in society and organizations. Working with some of Australia's largest public relations companies, you will be able to see firsthand... [-]

Australia North Wollongong Sydney
January 2020
English
Full-time
Part-time
3 years
Campus
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University of Wollongong Faculty of Business

Marketing is the activities, institutions, and processes for creating, communicating and delivering products and services. This includes facilitating relationships to del ... [+]

Marketing is the activities, institutions, and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value to consumers, clients, and society. It's about everything from establishing who the customer is to develop a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organizations, even small business operators, and not-for-profit institutions.

This degreeAfter a common first year in business, you can specialize in Marketing from your second year. Graduates take many different directions including advertising, digital marketing, social marketing and creating and marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you've learned up to that point in collaboration with students from other disciplines. Plus, you have the option of applying for an internship that provides work-integrated learning. What you will studyYou will study how consumers behave, how organizations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organizations manage marketing successfully. You will have the opportunity to deepen your understanding of key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.... [-]

Australia North Wollongong Sydney
January 2020
English
Full-time
3 years
Campus
Read more in English