Introduction
The course of study is specifically designed to train an international mindset and to create opportunities to work abroad in the bbw Hochschule business network.
The course consists of two phases, in Venice and Berlin, leading to a Bachelor's degree in Berlin.
A 3-semester PSP (Pre - Study Program) with a final accreditation of 90 ECTS points is offered in Venice. During the PSP program, there will be a special focus on internationalization.
The courses are taught in English and German language courses will be held.
Bachelor Programme: 4 semesters in Berlin; accreditation of the above 90 ECTS points. At the end of this period, including 1 international internship experience, the thesis is discussed and the degree awarded in Berlin. The bachelor title and ECTS points are valid on a pan-European level.
Course objectives
Communication is constantly evolving - new media, formats, and technologies are making inroads. The language of design, words, and images is changing. A representative picture that is highly engaging for the audience, genuine interaction, and credible and sustainable communication is becoming increasingly important. At the same time, marketing and communication, media design, and the events industry are increasingly intertwined.
Berlin is the No. 1 media and event location in Germany and offers both a large number of relevant companies, agencies, and event organizers in the sector and contact opportunities for potential managers in the above fields.
In the course of studies in Business Administration - Media and Event Management at the bbw University of Applied Sciences in Berlin, the emphasis is on practical skills in media production, coordination, and design, as well as in target-oriented campaigns, efficient implementation, and specific communication of experience-oriented formats.
The content and experience provided in the Bachelor's program will open up career opportunities in the media, communications, events, and agency sectors. The content is relevant for independent activities as well as for start-ups, medium-sized companies, or corporate structures.
With the Bachelor of Arts degree, the bbw University of Applied Sciences Berlin offers you the opportunity to combine solid knowledge and business networks with professional and practical experience and to qualify for stable, well-paid positions.
Practical study
All teaching content is delivered according to the latest teaching methods and with the support of company networks.
Since our professors and lecturers come from the corporate world, they can integrate their experience and network into their teaching in a particularly practice-oriented way.
The training elements of the course consist of lectures, case studies, and specialized discussions in parallel with specialized company internships, company visits, and seminars held by established company managers.
In addition to classroom teaching, the specialist knowledge acquired is reflected and applied in self-study, group work, and accompanying learning (eLearning).
Career prospects
Activities | Areas | Professions
Advertising, marketing, and communication agencies
Exhibition and event organizers
Public relations agencies
Entertainment
Events and conferences in the field
Studying in Venice
The bbw Italy Campus in Venice is equipped with modern and technologically advanced facilities, with classrooms and common areas suitable for study and sharing. It also has agreed on accommodation for students.
All offices for the bureaucratic management of the study program are located on the Campus.
Studying in Venice represents an opportunity to experience a city rich in history and traditions, and is an exceptional entry point into the labor market.
A first-class choice for students from all over the world that brings Venice to the center of the ongoing digital transformation.
Admission criteria
University degree or equivalent.
English language level B2 (Common European Framework of Reference) or B1 level with on-site knowledge test on specific course content.
