Marketing is essential in every aspect of life – we are surrounded by brands which influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.
Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates
THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:
Has strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.
Principles of marketing, Business economics, Commerce and trade, Management and organization, International economics, Integrated marketing communication, Market research, Advertising and media planning, Public relations theory and practice, Digital marketing, International business transactions, Project management, Operations management
• European marketing
• Global commercial management
Specializations are launched only if the minimum of 15 students wish to join the specialization.
Are you interested in getting 2 degrees? In just 3.5 years you can get a Commerce and Marketing BA degree from Metropolitan as well as an International Business BA degree from Coventry University.
• expert working for the commerce and marketing departments of multinational and national companies
• expert working for advertising and PR agencies
• manager of start-up businesses
• executives or marketing professional of small and medium enterprises
• expert in the non-profit sector
Qualification as specified in the degree certificate:
Economist in Commerce and Marketing
Head of the program:
Árpád Papp-Váry, Ph.D., habil, Vice Rector, Dean of the Heller Farkas Faculty of Tourism and Economics, Head of the Institute of Marketing, Head of the Commerce and Marketing Program, Associate Professor, Vice President of the Hungarian Marketing Association
“Employers expect us to train graduates who are able to adapt very quickly and who have the right skills and knowledge to meet the challenges of their respective jobs. Recruiters also high-light the importance of fluent second language competencies and effective communication skills for those seeking a business career. Thus, we keep a sharp focus on both skills at our program fostering commerce and media students to study part of their professional classes in a foreign language. Furthermore, they can also improve their knowledge at a host of foreign universities due to the extensive network of partner institutions of Metropolitan. During my studies I also had my share of exposure to international learning experiences at foreign higher education institutions and I believe that Metropolitan has everything individual students need to acquire rich business knowledge and skills besides becoming part of a truly amazing community.”
Gábor Rekettye, Senior Lecturer
“If your interests are not confined to the strict world of numbers or economics itself but you also feel the need to look behind the facade to identify and comprehend deeper underlying processes, I can wholeheartedly recommend the Commerce and Marketing program. In addition to mastering the tricks of marketing planning, at Metropolitan you will also learn how to present and communicate it in the most effective way.”
Árpád Papp-Váry, Ph.D., habil, Vice Rector, Dean of the Heller Farkas Faculty of Tourism and Economics
Program taught in: