In today’s data driven world, organizations need expert judgement and sharp analysis to ensure they make the right decisions. Business Analytics enables you to harness the power of data science, big data, statistics and machine learning to optimize results and achieve strategic objectives.
Your ability to combine insights from mathematics, computer science and economics with highly developed quantitative and communication skills will make you key to the success of any organization. The connections you make and the solutions you create allow you to make the most of data assets in the world of business and beyond.
With this essential expertise at your fingertips, you will be a hot property for prospective employers. Make the Bachelor's programme in Business Analytics your gateway to an international graduate career.
Why study Business Analytics?
In a world where the data available to businesses is growing exponentially and corporate strategies are growing ever more complex, Business Analytics holds the key. This fascinating subject fulfils the enormous demand for data driven and mathematically sound solutions.
What you will learn
Business Analytics is all about turning big data, data science and machine learning into smart decisions. You will learn
- how to collate, clean and manipulate large data sets
- how to analyse these data using statistics and data mining techniques
- how to use your findings to predict the future and make optimal decisions
The programme offers a unique combination of mathematics, computer science and business administration. In addition to challenging you academically and giving you a firm theoretical foundation, there is a strong emphasis on developing your practical, collaborative and communication skills.
A broader, richer programme
Business Analytics goes beyond the focus on modelling, optimization and theoretical statistics which is typical of Econometrics programmes. It offers you a broader and richer learning experience. You will apply statistical analysis and forecasting methods, pinpointing the problems that arise in an organization and the action that needs to be taken. This makes you a versatile all-rounder with a skillset that makes you indispensable to every organization that has its sights set on the future.
Maths: part of the package
You don’t need to be a mathematical genius to thrive in the world of Business Analytics. That said, maths is an important part of the programme and you do need an aptitude for and an interest in maths to give you the strong quantitative and analytical background you need to succeed as a business analyst. For a detailed look at what you will be studying, take a look at the year schedule.
Whether or not you will actually be offered a place in our programme will also depend on your: