This program introduces the elements of the marketing-driven component for those who wish to join the business profession with a particular understanding of customers and their preferences. Using real and simulated business scenarios, you will be exposed to the challenges and decision-making situations faced by businesses. You will also be equipped with strong theoretical knowledge, analytical and critical thinking skills to respond to the demands of a global economy.

Through this program, you will explore the practical, analytical and strategic planning skills required to create value for both businesses and the customer. This programme also incorporates an internship experience to prepare you for real-life work experiences.

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

  • General Manager / CEO
  • Buyer, Industrial / Retail Manager
  • Distribution / Logistics Manager
  • Manager Consultant
  • Marketing / Sales Manager
  • Product / Brand / Services Manager
  • Business Development Manager
  • Business Research Analyst / Manager
  • Event Coordinator / Organisers
  • Trade Representatives
  • Entrepreneurs

Modules

  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Introductory Economics
  • Business Computing
  • Principles of Business Finance
  • Research Methods
  • Operations Management
  • Marketing Management
  • International Marketing
  • Human Resource Management
  • Consumer Behaviour
  • Advertising & Promotion
  • Marketing Research
  • Communication Skills
  • Research Project (Part 1)
  • Research Project (Part 2)
  • Leadership
  • Internship
  • International Business
  • Entrepreneurship
  • Business Ethics & Social Responsibilities

Entry Requirement

  • STPM: Average C+ or CGPA 2.33 (minimum 2 Principals)
  • A Level: Minimum 12 points
  • Australian Matriculation: ATAR 60
  • Canadian Matriculation: 60%
  • MUFY: 60%
  • Sunway Foundation in Arts: CGPA 2.0
  • Sunway Foundation in Science and Technology: CGPA 2.0
  • UEC: Maximum 26 points from 5 subjects (all grade Bs)
  • IB: Completed with minimum 25 points (excluding bonus points)
Program taught in:
English

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This course is Campus based
Start Date
Jan 2020
Duration
Full-time
Price
Deadline
By locations
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Start Date
Jan 2020
End Date
Application deadline

Jan 2020

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