BSc (Hons) Business Studies

Sunway University

Program Description

BSc (Hons) Business Studies

Sunway University

This program introduces the elements of the marketing-driven component for those who wish to join the business profession with a particular understanding of customers and their preferences. Using real and simulated business scenarios, you will be exposed to the challenges and decision-making situations faced by businesses. You will also be equipped with strong theoretical knowledge, analytical and critical thinking skills to respond to the demands of a global economy.

Through this program, you will explore the practical, analytical and strategic planning skills required to create value for both businesses and the customer. This programme also incorporates an internship experience to prepare you for real-life work experiences.


January, March & August


3 Years (full-time)

Career Prospects

  • General Manager / CEO
  • Buyer, Industrial / Retail Manager
  • Distribution / Logistics Manager
  • Manager Consultant
  • Marketing / Sales Manager
  • Product / Brand / Services Manager
  • Business Development Manager
  • Business Research Analyst / Manager
  • Event Coordinator / Organisers
  • Trade Representatives
  • Entrepreneurs


  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Introductory Economics
  • Business Computing
  • Principles of Business Finance
  • Research Methods
  • Operations Management
  • Marketing Management
  • International Marketing
  • Human Resource Management
  • Consumer Behaviour
  • Advertising & Promotion
  • Marketing Research
  • Communication Skills
  • Research Project (Part 1)
  • Research Project (Part 2)
  • Leadership
  • Internship
  • International Business
  • Entrepreneurship
  • Business Ethics & Social Responsibilities

Entry Requirement

  • STPM: Average C+ or CGPA 2.33 (minimum 2 Principals)
  • A Level: Minimum 12 points
  • Australian Matriculation: ATAR 60
  • Canadian Matriculation: 60%
  • MUFY: 60%
  • Sunway Foundation in Arts: CGPA 2.0
  • Sunway Foundation in Science and Technology: CGPA 2.0
  • UEC: Maximum 26 points from 5 subjects (all grade Bs)
  • IB: Completed with minimum 25 points (excluding bonus points)
This school offers programs in:
  • English

Last updated January 30, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Full time
Malaysia - Shah Alam, Selangor
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Jan. 2019
Malaysia - Shah Alam, Selangor
Application deadline Request Info
End date Request Info