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ESSEC Global BBA: acquire knowledge in all the fundamentals of management such as marketing, finance, economics, law, and productive behaviour. Open up your international ... [+]
Courses
Courses are taught entirely in English on the Asia-Pacific campus, in French on the Atlantic-Africa campus, and in English or in French on the France campus. They cover the same subject matter with a strong focus on the geographical environment.
Acquire knowledge in all the fundamentals of management such as marketing, finance, economics, law, productive behaviour etc.; Open up your international horizons with courses on geopolitics, international trade, etc.; Become truly multilingual by learning 3 languages: French and English are compulsory foreign languages for non-native speakers. ... [-]The Bachelor of Business Administration (BBA) program complements the broad educational objectives reflected in the AUI core curriculum. The purpose of the BBA program is ... [+]
The Bachelor of Business Administration (BBA) program complements the broad educational objectives reflected in the AUI core curriculum. The purpose of the BBA program is to prepare students for positions of leadership in the business, professional and public sectors of a global economy. Additionally, it provides instruction of the highest quality that serves as a model for other universities interested in developing a globally focused business program. AUI maintains a highly qualified faculty who are committed to teaching excellence and keeping abreast of new developments through scholarly research and direct involvement with business and economic community.
Undergraduate instruction in business is consistent with modern management education principles and serves the objectives of the nation, which include rapid economic growth, social justice, political and economic freedom, and international cooperation. The BBA program provides a broad education and general exposure to the complex relationships between government, business and consumers. In upper-level studies, students receive a concentrated education in the following specialized areas: finance, management, marketing, and international business.... [-]