THIS COURSE IN HELD IN ITALIAN LANGUAGE.
The Three-year course in Media Design prepares professionals able to explore and create new approaches to digital and traditional media and to coordinate all the stages in the designing and production of media instruments.
Thanks to strong technical skills, students become able to use different creative languages, managing images, videos, sounds, and messages. They deal with graphic and video design, multimedia narration, entertainment design, web design and web development, development of mobile app, creation of graphic artworks for social networks, and the realisation of interactive experiences.
Professional opportunities – Digital communication professionals, experts in new media interaction and unconventional marketing. Digital Artists 2D and 3D, Producers of edutainment contents, videos, motion graphics, and interfaces for virtual reality, immersive reality, and interactive installations.
The professional context for Media Designers deals with the valorisation of products and services for companies and it is much extended: development agencies of communication and interactive contents, production houses, integrated graphic studios, digital – games or apps – publishers, communication, entertaining and information distribution companies, and interactive product design.
Methodology and structure – This educational pathway provides design and technical-practical competences. Students acquire a solid knowledge of different media and learn to manage complex digital communication projects.
The first year has a preparatory approach, providing the methodological bases and the technical notions that are necessary to manage successfully a multimedia project, from the concept to the practical realisation.
Theoretical courses allow interpreting and codifying the languages of virtual communication, contemporary art, and cinema, while during practical lessons students learn photographic and video techniques, the use of software for the elaboration of images, layouts and personalised websites.
The second year deals with designing and realisation of a multimedia product, experimenting all the possible applications, such as usability, interfaces, graphic software, and programming. Design projects focus on the following topics: new media interaction, web communication, interactive systems, and net marketing.
The third year is dedicated to the in-depth analysis and finalisation of a multimedia product that students are asked to manage in autonomy, from cross-media design to the communication of the project, making design choices that are coherent to the objectives.