BA Honours in Strategic Brand Communication

General

4 locations available

Program Description

BA Honours in Strategic Brand Communication

The BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with various brand identity and architecture models, consumer insights, research methodologies, strategic models, brand communication tools, channel and media planning options, and stakeholder relationship management. Students will specialize in strategy development and acquire skills that can be utilized in brand organizations as well as communications consultancies and agencies. The research methodology module enables the student to pursue research in an area of particular interest.

Modules

  • Brand and Brand Building
  • Research Methodology
  • Brand Communication in Context
  • Brand Communication Strategy and Planning
  • Channel and Media Planning and Relationship Management

Become a ...

  • Brand Communication Manager
  • Strategic Planner
  • Marketing Communications Manager
  • Promotional Manager
  • Public Relations Manager
  • Channel or Media Planner
  • Communication Manager
  • Account Executive

Entry requirements

  • An appropriate Bachelor's Degree in a cognate* field; OR
  • An appropriate Advanced Diploma in a cognate* field provided a 360 credit Diploma or appropriate equivalent has been completed.
  • Candidates are normally required to have a minimum average of 60% in their third year of their third-year modules of their Degree or equivalent qualification, and they will be required to attend an interview.

*A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Communication or Marketing.

Cost & Fees

Full Settlement: R81,900

Instalment Fee(10 Monthly Instalments): R87,200

Deposit(Applicable to both fees): R10,000

T&C's Apply

*Make sure you secure your place at Vega early!!
**Deposit Included in Total Fee

Last updated Feb 2018

About the School

Vega School, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change. Vega therefore aims to graduate a new breed of ... Read More

Vega School, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand building and creative communication. Vega’s mantra - wisdomwithmagic - communicates its belief in creative strategic thinking. An IIE Vega graduate is an explorer who is smart, colourful and passionate, but generally dissatisfied with the status quo because he/she knows that brands, businesses, economies and societies can be healthier and do better for people. Read less
Johannesburg , Durban , Cape Town , Pretoria + 3 More Less