Overview

Work Toward a Creative Career in Marketing

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.

Degree Outcomes

Learn Promotional and Marketing Tactics

Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.

What You Will Learn

Understand Consumer Behaviors, Marketing Research, and Management

The Bachelor of Science in Marketing and Advertising program emphasizes marketing, advertising, and communications strategies and tactics. Students learn how to make data-driven marketing and advertising decisions in global business environments. The marketing and advertising degree program focus on five domains:

  • Business communication and critical thinking skills
  • Information literacy and data analysis
  • Business operations and environments
  • Legal, ethical and values-driven business
  • Marketing and advertising

Career Outcomes

Start an Exciting Career in Marketing, Advertising or Communications

After earning a bachelors in marketing and advertising, graduates are prepared to work in many diverse environments. Career opportunities include public relations, advertising and promotions managers, marketing managers, fundraising managers, sales managers, market research analysts and marketing specialists.

Program taught in:
  • English

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This course is Online, Campus based
Start Date
Sep 2019
Duration
8 - 15 
Price
8,250 USD
Campus: $8,250 per semester. Online: $470 per credit.
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