Work Toward a Creative Career in Marketing
Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.
Learn Promotional and Marketing Tactics
Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.
What You Will Learn
Understand Consumer Behaviors, Marketing Research, and Management
The Bachelor of Science in Marketing and Advertising program emphasizes marketing, advertising, and communications strategies and tactics. Students learn how to make data-driven marketing and advertising decisions in global business environments. The marketing and advertising degree program focus on five domains:
- Business communication and critical thinking skills
- Information literacy and data analysis
- Business operations and environments
- Legal, ethical and values-driven business
- Marketing and advertising
Start an Exciting Career in Marketing, Advertising or Communications
After earning a bachelors in marketing and advertising, graduates are prepared to work in many diverse environments. Career opportunities include public relations, advertising and promotions managers, marketing managers, fundraising managers, sales managers, market research analysts and marketing specialists.